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Home Jewelry Parties for the Holidays?

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Scrolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
S

crolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

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I realize there’s a security issue to think about, but bear with me.  Women love jewelry.  Women love parties.  Women love to be in each other’s homes hanging out, sipping wine, and enjoying life and friendship.  These direct marketing companies are capitalizing on these things in a big way, while independent jewelers demand that female self-purchasers dress up and drive into town – maybe alone, maybe with a friend – to shop for their jewelry.  What if you brought the goods to them?  What if one of your best customers wanted to host such an event?  What if your store sponsored food and drinks for the party?  What if each of your salespeople held one or more of these parties leading up to the holiday season?  Would women show up and buy gifts for their friends and family – maybe even themselves?  You bet they would.

With that in mind, it seems like such an opportunity that it’s worth figuring out the security issue.  Certainly, jewelry that would be given as gifts would mostly be your least expensive merchandise, anyway.  It’s worth a call to your insurance company, I would think.

Have you ever tried throwing a home jewelry party?  If so, how did it go?


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Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Home Jewelry Parties for the Holidays?

Published

on

Scrolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
S

crolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

Advertisement

I realize there’s a security issue to think about, but bear with me.  Women love jewelry.  Women love parties.  Women love to be in each other’s homes hanging out, sipping wine, and enjoying life and friendship.  These direct marketing companies are capitalizing on these things in a big way, while independent jewelers demand that female self-purchasers dress up and drive into town – maybe alone, maybe with a friend – to shop for their jewelry.  What if you brought the goods to them?  What if one of your best customers wanted to host such an event?  What if your store sponsored food and drinks for the party?  What if each of your salespeople held one or more of these parties leading up to the holiday season?  Would women show up and buy gifts for their friends and family – maybe even themselves?  You bet they would.

With that in mind, it seems like such an opportunity that it’s worth figuring out the security issue.  Certainly, jewelry that would be given as gifts would mostly be your least expensive merchandise, anyway.  It’s worth a call to your insurance company, I would think.

Have you ever tried throwing a home jewelry party?  If so, how did it go?


/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

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var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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