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Home Jewelry Parties for the Holidays?

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Home Jewelry Parties for the Holidays?

Scrolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

Home Jewelry Parties for the Holidays?
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
S

crolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

I realize there’s a security issue to think about, but bear with me.  Women love jewelry.  Women love parties.  Women love to be in each other’s homes hanging out, sipping wine, and enjoying life and friendship.  These direct marketing companies are capitalizing on these things in a big way, while independent jewelers demand that female self-purchasers dress up and drive into town – maybe alone, maybe with a friend – to shop for their jewelry.  What if you brought the goods to them?  What if one of your best customers wanted to host such an event?  What if your store sponsored food and drinks for the party?  What if each of your salespeople held one or more of these parties leading up to the holiday season?  Would women show up and buy gifts for their friends and family – maybe even themselves?  You bet they would.

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With that in mind, it seems like such an opportunity that it’s worth figuring out the security issue.  Certainly, jewelry that would be given as gifts would mostly be your least expensive merchandise, anyway.  It’s worth a call to your insurance company, I would think.

Have you ever tried throwing a home jewelry party?  If so, how did it go?

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Home Jewelry Parties for the Holidays?

Published

on

Home Jewelry Parties for the Holidays?

Scrolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

Home Jewelry Parties for the Holidays?
Trace
Shelton



Editor-in-Chief
of INDESIGN Magazine and Contributing Editor of INSTORE.
S

crolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?

Advertisement

I realize there’s a security issue to think about, but bear with me.  Women love jewelry.  Women love parties.  Women love to be in each other’s homes hanging out, sipping wine, and enjoying life and friendship.  These direct marketing companies are capitalizing on these things in a big way, while independent jewelers demand that female self-purchasers dress up and drive into town – maybe alone, maybe with a friend – to shop for their jewelry.  What if you brought the goods to them?  What if one of your best customers wanted to host such an event?  What if your store sponsored food and drinks for the party?  What if each of your salespeople held one or more of these parties leading up to the holiday season?  Would women show up and buy gifts for their friends and family – maybe even themselves?  You bet they would.

With that in mind, it seems like such an opportunity that it’s worth figuring out the security issue.  Certainly, jewelry that would be given as gifts would mostly be your least expensive merchandise, anyway.  It’s worth a call to your insurance company, I would think.

Have you ever tried throwing a home jewelry party?  If so, how did it go?

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
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})();

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Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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