Connect with us

Press Releases

Hong Kong’s September Fair Adapts to Industry’s Changing Needs

mm

Published

on

 

(Press Release)
The September Hong Kong Jewelry and Gem Fair – otherwise known as the September Fair – has experienced increased demand for exhibition space over the years, leading organizer UBM Asia to expand the show into two venues: the AsiaWorld-Expo (AWE) and the Hong Kong Convention and Exhibition Centre (HKCEC).

Hong Kong-based UBM Asia aims to create an effective platform that provides opportunities for exhibitors and buyers alike. Each edition of the show usually features new, value-added elements to benefit participants as well as fortify Hong Kong’s role as a leading jewelry trading hub.

Among the new elements unveiled recently is the Bridal Jewelry Pavilion. Its debut in 2015 has led to demand for an expanded edition this year. The fair also features old favorites, including the Fine Gem Pavilion, Fine Design Pavilion, Hong Kong Premier Pavilion, International Premier Pavilion, Hong Kong Pavilion, Designer Arena and Jadeite Gallery.

The participants’ welfare is among UBM Asia’s priorities. In 2015, it initiated a new security measure that entails the verification of the identity of badge holders at the venue’s entrance. Participants can expect such a measure to be implemented again this year to strengthen and maintain a business-friendly environment.

The September Fair is also a platform for lobbying and agenda-setting for the industry, as well as discovering new products and ideas in the jewelry marketplace. This year, the diamond auction of ALROSA, the Paspaley Pearl Auction, several conferences and other special events will be held during the fair at both AWE and HKCEC. The fair will also feature the Diamond Pavilion and Pearl Pavilion as well as the Gemstone Pavilion.

Advertisement

To register and receive a participation package, please contact the September Fair’s sales representatives.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular