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Hong Kong’s September Fair Adapts to Industry’s Changing Needs

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(Press Release)
The September Hong Kong Jewelry and Gem Fair – otherwise known as the September Fair – has experienced increased demand for exhibition space over the years, leading organizer UBM Asia to expand the show into two venues: the AsiaWorld-Expo (AWE) and the Hong Kong Convention and Exhibition Centre (HKCEC).

Hong Kong-based UBM Asia aims to create an effective platform that provides opportunities for exhibitors and buyers alike. Each edition of the show usually features new, value-added elements to benefit participants as well as fortify Hong Kong’s role as a leading jewelry trading hub.

Among the new elements unveiled recently is the Bridal Jewelry Pavilion. Its debut in 2015 has led to demand for an expanded edition this year. The fair also features old favorites, including the Fine Gem Pavilion, Fine Design Pavilion, Hong Kong Premier Pavilion, International Premier Pavilion, Hong Kong Pavilion, Designer Arena and Jadeite Gallery.

The participants’ welfare is among UBM Asia’s priorities. In 2015, it initiated a new security measure that entails the verification of the identity of badge holders at the venue’s entrance. Participants can expect such a measure to be implemented again this year to strengthen and maintain a business-friendly environment.

The September Fair is also a platform for lobbying and agenda-setting for the industry, as well as discovering new products and ideas in the jewelry marketplace. This year, the diamond auction of ALROSA, the Paspaley Pearl Auction, several conferences and other special events will be held during the fair at both AWE and HKCEC. The fair will also feature the Diamond Pavilion and Pearl Pavilion as well as the Gemstone Pavilion.

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To register and receive a participation package, please contact the September Fair’s sales representatives.

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