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America's Coolest Stores

ACS 2011: Honorable Mentions



[h3]Daniel Diamonds, Evergreen, CO[/h3]

Owners: Karen and Danny Alkayam
COOL FACTOR: We want an invitation to the store’s annual 100 Carat Carrot Cake Party, where a huge carrot cake made by a local baker is served. Between the layers are nestled 100 carats of gemstones wrapped in foil for guests to find.

[h3]Kesslers Diamonds, Germantown, WI[/h3]

Owner: Richard Kessler
COOL FACTOR: Every employee of the store goes through Kessler University to learn the company’s culture, which includes such customer services as a “miraculous” diamond warranty, an in-store photo booth, restaurant-style consultation booths and an 8-foot(!) video screen playing romantic movies.

[h3]Anfesa’s Jewelers, Garner, NC[/h3] (see: right)


Owners: Anfesa and Al Matthews
COOL FACTOR: This store is so committed to pleasing the happy couple, it has its own ballroom and spa. Its billboards won a national award for signs featuring a man’s proposal — and later his girlfriend’s acceptance — that had the whole town on pins and needles.

[h3]Moyer Fine Jewelers, Carmel, IN[/h3]

Owner: Dan Moyer
COOL FACTOR: Moyer keeps a fully stocked bar in an area that can accommodate 100 people — perfect for that nervous groom-to-be and all his buddies, or local charities that often use the space for functions.

[h3]Fragments, New York, NY[/h3]

Owner: Janet Goldman
COOL FACTOR: Fragments is uptown glamour and downtown cool. It’s about unparalleled craftsmanship and the unique talents of scores of designers from around the world — many of whom the store discovered and represents as a wholesaler in the U.S. Yet, it wouldn’t be a Cool Store if it didn’t back up its products with outstanding customer service and a unique approach to doing business.

[h3]Gould’s Diamonds & Jewelry, Anoka, MN[/h3]


Owner: Cynthia Gould[/h3]
COOL FACTOR: Gould’s new monumental building — based on a historic railroad depot — celebrates the 133-year history of the store and creates a downtown landmark, playing into the store’s active role in the community.

[h3]Rodriguez’s House of Stones, New Philadelphia, OH[/h3]

Owner: Alan Rodriguez
COOL FACTOR: No door buzzers here: House of Stones’ front door opens automatically when customers approach. Such is the small-town, welcoming nature of a store whose very building has perched on its historic rooftop an antique illuminated sign that reads “Welcome to Our City.”

[h3]Leonard Jewelry, Stillwater, OK[/h3]

Owners: Kent and Annette Kinzie
COOL FACTOR: Leonard Jewelry knows how to treat its VIP customers, giving 25 loyal clients vacation packages for two as a special Christmas gift.

[h3]Peter & Co. Jewelers, Avon Lake, OH[/h3]


Owner: Theresia Oreskovic
COOL FACTOR: From giving “random gifts of kindness” to the community around Valentine’s Day to helping a soldier stationed in Afghanistan choose the right engagement ring, Peter & Co.’s service is all about delivering what women want. And that, of course, keeps the guys happy too.

[h3]Charlotte Santa Fe, Santa Fe, NM[/h3]

Owners: Dorothee and Gunther Maier
COOL FACTOR: This store gets what store branding is all about. Its straightforward, consistent ads echo the clean lines and color scheme of the store’s interior.



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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