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Hot Jewelry Sellers: April 2016

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Hanalei earrings with amethyst, Swarovski crystal, freshwater pearls and Bohemian glass on gold overlay ear wires by Holly Yashi, MSRP: $165. hollyyashi.com
Top-Selling Jewelry Brands in February

Pandora (17), Berco (5), Hearts On Fire (5), Alex and Ani (4), Endless Jewelry (4), Gabriel & Co. (4), Lafonn (4), Simon Golub (4), Citizen (3)
Frederic Duclos (3), Gems One (3), Kameleon (3), Lashbrook (3), Royal Chain (3), Tacori (3), Carla (2), Elisa Ilana (2), Mark Schneider (2), Quality Gold (2), Rego Designs (2), Simply Diamonds (2), Swarovski (2), Tom Kruskal (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

Holly Yashi was one the men were coming in and buying up. — Karen Hollis, K. Hollis Jewelers, Batavia, Il

  • John Atencio was a great seller for us for Valentine’s Day. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • We sold solitaire earrings over and over. Not sure what happened here. Last week of February I sold 3 TCW, 2 TCW, 1 TCW. Last Friday of the month, I had a customer walk in and buy 1 TCW. Fifteen minutes later a guy walked in and wanted 1 TCW. I was low from Valentine’s Day. Thank goodness the Equity salesman was in the shop, I sold a pair straight from his line. — Julie Brasher, Julie’s Jewels & Gifts, Greenville, SC
  • February was the month for love. Gabriel & Co. engagement rings with center cushion cut diamonds of 1.0-carat or better and Lashbrook wedding bands led the way. Who says romance is gone? — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • “X” statement rings from MMA International, Alex and Ani , Effy fashion jewelry, Pandora rings. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Engagement rings made our February. Both Tacori and Sylvie . — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT
  • Custom! Angelica Collection ( Royal Chain), Rhythm of Love ( Gems One ). — Dale Robertson, Jacob Stone, Milford, OH
  • Valina ( Simon Golub) semi-mounts and Lashbrook bands accounted for 45 percent of our February sales. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • We sold awesome and unique colored gemstone pendants and earrings, and diamonds in stack rings, stud earrings and solitaire pendants. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Pendants from Lafonn , Chamilia and Dobbs Boston. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • Stackable Expressions by Quality Gold are still doing well. It gives the same charm bracelet feel but it’s ring stacking, which is definitely trending! Great price points and options. — Traci Hill, Got Rocks, Harrisonburg, VA
  • Items in our Valentine mailer from the Berco Company sold very well, which helped make our February 2016 sales the best February ever. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • Hearts On Fire rocked it! Mostly bridal. — Jim Alati, Simmons Fine Jewelry, Meridian, ID
  • White gold wedding bands, as well as Rebecca’s Melrose and My World collections. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • Amethyst in all metals … necklaces, earrings and rings! Is color coming back? — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Why This Fourth-Generation Jeweler Chose Wilkerson for a Very Special Sale

Parian & Sons of Franklin Lakes, NJ was founded in the early part of the 20th century. But even stores that have successfully made it through the Great Depression, a World War and the Woodstock Generation must come to an end. With no family wanting to continue the tradition, the time was right for Glenn Parian and his wife, Maria, to retire. And what better way to do so than by hiring Wilkerson to help with the store’s liquidation sale. As Glenn puts it, with his credit card machine humming to the tune of up to 200 transactions a day, he couldn’t have done it without Wilkerson. “This is what they do,” he says. “This is what they do for everybody.”

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