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Hot Sellers

Hot Jewelry Sellers: April 2016




Hanalei earrings with amethyst, Swarovski crystal, freshwater pearls and Bohemian glass on gold overlay ear wires by Holly Yashi, MSRP: $165.
Top-Selling Jewelry Brands in February

Pandora (17), Berco (5), Hearts On Fire (5), Alex and Ani (4), Endless Jewelry (4), Gabriel & Co. (4), Lafonn (4), Simon Golub (4), Citizen (3)
Frederic Duclos (3), Gems One (3), Kameleon (3), Lashbrook (3), Royal Chain (3), Tacori (3), Carla (2), Elisa Ilana (2), Mark Schneider (2), Quality Gold (2), Rego Designs (2), Simply Diamonds (2), Swarovski (2), Tom Kruskal (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in March.

Holly Yashi was one the men were coming in and buying up. — Karen Hollis, K. Hollis Jewelers, Batavia, Il

  • John Atencio was a great seller for us for Valentine’s Day. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • We sold solitaire earrings over and over. Not sure what happened here. Last week of February I sold 3 TCW, 2 TCW, 1 TCW. Last Friday of the month, I had a customer walk in and buy 1 TCW. Fifteen minutes later a guy walked in and wanted 1 TCW. I was low from Valentine’s Day. Thank goodness the Equity salesman was in the shop, I sold a pair straight from his line. — Julie Brasher, Julie’s Jewels & Gifts, Greenville, SC
  • February was the month for love. Gabriel & Co. engagement rings with center cushion cut diamonds of 1.0-carat or better and Lashbrook wedding bands led the way. Who says romance is gone? — Scott Kelly, Jems Jewels & Gold, North Wales, PA
  • “X” statement rings from MMA International, Alex and Ani , Effy fashion jewelry, Pandora rings. — Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Engagement rings made our February. Both Tacori and Sylvie . — Michael Rumanoff, Rumanoff’s Fine Jewelry and Design, Hamden, CT
  • Custom! Angelica Collection ( Royal Chain), Rhythm of Love ( Gems One ). — Dale Robertson, Jacob Stone, Milford, OH
  • Valina ( Simon Golub) semi-mounts and Lashbrook bands accounted for 45 percent of our February sales. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • We sold awesome and unique colored gemstone pendants and earrings, and diamonds in stack rings, stud earrings and solitaire pendants. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Pendants from Lafonn , Chamilia and Dobbs Boston. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • Stackable Expressions by Quality Gold are still doing well. It gives the same charm bracelet feel but it’s ring stacking, which is definitely trending! Great price points and options. — Traci Hill, Got Rocks, Harrisonburg, VA
  • Items in our Valentine mailer from the Berco Company sold very well, which helped make our February 2016 sales the best February ever. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • Hearts On Fire rocked it! Mostly bridal. — Jim Alati, Simmons Fine Jewelry, Meridian, ID
  • White gold wedding bands, as well as Rebecca’s Melrose and My World collections. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • Amethyst in all metals … necklaces, earrings and rings! Is color coming back? — Christine Matlack, E.G. Landis Jewelers, Boyertown, PA

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Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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