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Hot Jewelry Sellers: December 2015




Hot Jewelry Sellers: December 2015
The Stackable Expressions collection from Quality Gold has more than 1,200 rings, bangles and pendants, including these sterling silver and ruby rings.

Stackable Expressions rings from Quality Gold have been a great hit! Lots of options at a fabulous price point! — Traci Hill, Got Rocks, Harrisonburg, VA

  • We’re starting to see more interest in Endless Jewelry bracelets and charms. I think they will be great as add-ons during Christmas! — Jane Johnson, RM Johnson & Sons, Salem, VA
  • We’ve definitely been beefing up on our hot sellers getting ready for the holiday … Alex and Ani, Tom Kruskal and Officina Bernardi all keep flying out of our cases! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We focus on pearls in our store, so they always sell well, but have noticed an increase in oxidized styles in sterling and gold. — Cullen Daane, Pierre and Harry, Naples, FL
  • Gabriel & Co. continues a hot streak. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Diamond wedding bands, from Hearts On Fire, Parade, and First Image Design. — David Blitt, Troy Shoppe Jewellers, Calgary
  • Sterling silver fashion rings with and without stones, Southwest jewelry and accessories — copper has been really hot — and estate jewelry. — Carol Drake, Touch of Silver Gold & Old, Nashville, IN
  • Meira T. and Officina Bernardi are triple threats: gift purchase champions, fulfilled wish-list leaders and favorite choices of impulse buyers! — Denise Oros, Linnea Jewelers, La Grange, IL
  • Silver and vermeil jewelry by Charles Garnier, silver by Ed Levin and Pandora, and lots of opal jewelry from Parlé, Yael, and A&D Gems. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Vintage has been very strong. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN
  • We are selling diamonds! Diamond bridal, anniversary rings, stack rings, unusual pendants from Allison-Kaufman, Rego and John Bagley are all very strong for us. There seems to be a lovely feel of desire and interest that we hope continues throughout the holiday season. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Adjustable chains from both Metal Marketplace and Leslie’s (Quality Gold) in gold and sterling silver. Can’t keep them in stock! — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Two-tone sterling and yellow gold as casual wedding bands remain very strong. — Deric Metzger, DeMar Jewelry, Oceanside, CA
  • Fashion started to pick up after a mostly bridal summer. Biggest increases were from Vahan. — Milton Doolittle, Benold’s Jewelers, Austin, TX
  • We recently took on a new line of watches called Obaku, which have gone well. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • It was really all about solitaires last month. Simple, under-$2,500, classic rings using Stuller mountings. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • Allison-Kaufman was smokin’ hot! — Jeremy Shea Leech, J. Shea Jewelers, Abilene, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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