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Hot Jewelry Sellers: December 2015




Hot Jewelry Sellers: December 2015
The Stackable Expressions collection from Quality Gold has more than 1,200 rings, bangles and pendants, including these sterling silver and ruby rings.

Stackable Expressions rings from Quality Gold have been a great hit! Lots of options at a fabulous price point! — Traci Hill, Got Rocks, Harrisonburg, VA

  • We’re starting to see more interest in Endless Jewelry bracelets and charms. I think they will be great as add-ons during Christmas! — Jane Johnson, RM Johnson & Sons, Salem, VA
  • We’ve definitely been beefing up on our hot sellers getting ready for the holiday … Alex and Ani, Tom Kruskal and Officina Bernardi all keep flying out of our cases! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We focus on pearls in our store, so they always sell well, but have noticed an increase in oxidized styles in sterling and gold. — Cullen Daane, Pierre and Harry, Naples, FL
  • Gabriel & Co. continues a hot streak. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Diamond wedding bands, from Hearts On Fire, Parade, and First Image Design. — David Blitt, Troy Shoppe Jewellers, Calgary
  • Sterling silver fashion rings with and without stones, Southwest jewelry and accessories — copper has been really hot — and estate jewelry. — Carol Drake, Touch of Silver Gold & Old, Nashville, IN
  • Meira T. and Officina Bernardi are triple threats: gift purchase champions, fulfilled wish-list leaders and favorite choices of impulse buyers! — Denise Oros, Linnea Jewelers, La Grange, IL
  • Silver and vermeil jewelry by Charles Garnier, silver by Ed Levin and Pandora, and lots of opal jewelry from Parlé, Yael, and A&D Gems. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Vintage has been very strong. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN
  • We are selling diamonds! Diamond bridal, anniversary rings, stack rings, unusual pendants from Allison-Kaufman, Rego and John Bagley are all very strong for us. There seems to be a lovely feel of desire and interest that we hope continues throughout the holiday season. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Adjustable chains from both Metal Marketplace and Leslie’s (Quality Gold) in gold and sterling silver. Can’t keep them in stock! — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Two-tone sterling and yellow gold as casual wedding bands remain very strong. — Deric Metzger, DeMar Jewelry, Oceanside, CA
  • Fashion started to pick up after a mostly bridal summer. Biggest increases were from Vahan. — Milton Doolittle, Benold’s Jewelers, Austin, TX
  • We recently took on a new line of watches called Obaku, which have gone well. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • It was really all about solitaires last month. Simple, under-$2,500, classic rings using Stuller mountings. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • Allison-Kaufman was smokin’ hot! — Jeremy Shea Leech, J. Shea Jewelers, Abilene, TX

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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