Stackable Expressions rings from Quality Gold have been a great hit! Lots of options at a fabulous price point! — Traci Hill, Got Rocks, Harrisonburg, VA
- We’re starting to see more interest in Endless Jewelry bracelets and charms. I think they will be great as add-ons during Christmas! — Jane Johnson, RM Johnson & Sons, Salem, VA
- We’ve definitely been beefing up on our hot sellers getting ready for the holiday … Alex and Ani, Tom Kruskal and Officina Bernardi all keep flying out of our cases! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
- We focus on pearls in our store, so they always sell well, but have noticed an increase in oxidized styles in sterling and gold. — Cullen Daane, Pierre and Harry, Naples, FL
- Gabriel & Co. continues a hot streak. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
- Diamond wedding bands, from Hearts On Fire, Parade, and First Image Design. — David Blitt, Troy Shoppe Jewellers, Calgary
- Sterling silver fashion rings with and without stones, Southwest jewelry and accessories — copper has been really hot — and estate jewelry. — Carol Drake, Touch of Silver Gold & Old, Nashville, IN
- Meira T. and Officina Bernardi are triple threats: gift purchase champions, fulfilled wish-list leaders and favorite choices of impulse buyers! — Denise Oros, Linnea Jewelers, La Grange, IL
- Silver and vermeil jewelry by Charles Garnier, silver by Ed Levin and Pandora, and lots of opal jewelry from Parlé, Yael, and A&D Gems. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
- Vintage has been very strong. — Jeff Vierk, Vierk’s Fine Jewelry, Lafayette, IN
- We are selling diamonds! Diamond bridal, anniversary rings, stack rings, unusual pendants from Allison-Kaufman, Rego and John Bagley are all very strong for us. There seems to be a lovely feel of desire and interest that we hope continues throughout the holiday season. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
- Adjustable chains from both Metal Marketplace and Leslie’s (Quality Gold) in gold and sterling silver. Can’t keep them in stock! — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
- Two-tone sterling and yellow gold as casual wedding bands remain very strong. — Deric Metzger, DeMar Jewelry, Oceanside, CA
- Fashion started to pick up after a mostly bridal summer. Biggest increases were from Vahan. — Milton Doolittle, Benold’s Jewelers, Austin, TX
- We recently took on a new line of watches called Obaku, which have gone well. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
- It was really all about solitaires last month. Simple, under-$2,500, classic rings using Stuller mountings. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
- Allison-Kaufman was smokin’ hot! — Jeremy Shea Leech, J. Shea Jewelers, Abilene, TX
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.