Hot Sellers

Hot Jewelry Sellers: February 2016

Published

9 years ago

February 6, 2016

INSTORE Staff Instore February 2016 Issue

Sterling silver ring with 3.5-carat blue topaz by Frank Reubel Designs. frankreubeldesigns.com

Top-Selling Jewelry Brands in December

Pandora (17), Alex and Ani (8), Gems One (8), Citizen (7), Quality Gold (7), Gabriel & Co. (6), Hearts On Fire (6), Vahan (6), Frederic Duclos (5), Rolex (5), Ed Levin (4), Lafonn (4), Simon, Golub (4), Carla (3), Endless Jewelry (3), Frederic Duclos (3), John Hardy (3), Parade Design (3), Rolex, Vahan (3), Breitling (2), Cargo Hold (2), Charles Garnier (2), Ed Levin (2), Gems One (2), Kameleon (2), Lashbrook (2), Rego, Royal Chain (2), Simon G (2), Simon Golub (2), Simply Diamonds (2), Swarovski (2), TAG Heuer (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in January.

Frank Reubel Designs‘ silver line did well in its first Christmas at our store. — Chuck Jacobson, International Diamond & Goild, Adrian, MI

Sydney Lynch did very well. — Marta Jones-Couch, Elements Ltd., Des Moines, IA
Color! Apparently blue was the color of the season, especially sapphire and topaz. — Chris McKee, Moyer Jewelers, State College, PA
We sold a little bit of everything including some beautiful custom pieces. This year we did the best job of keeping the best sellers in stock and it worked out great for us! — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
Twogether two-stone jewelry and Rhythm of Love from Gems One. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA
Blingy sterling jeweler jewelry was our best seller. Two great suppliers: Officina Bernardi and Classic of NY. — Donald Killelea, Killelea’s Jewelers, Midlothian, IL
Silver from Metal Marketplace. — Chris Jacobs, A. L. Jacobs & Sons Jewelers, San Diego, CA
Certified diamond studs from Earstuds USA were a huge hit this year. Sold well in all sizes. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
We sold Elizabeth Locke, Vendorafa and other nice heavy gold pieces this year. — Marc Majors, Sam L. Majors, Midland, TX
While Pandora was up, the sales were in rings and pendants. — David Reynolds, Avis Fine Jewelry, Thomasville, NC
A new designer for us, Madison L, created interest in diamond earrings, rings, and pendants that we are excited about! And we sold some awesome rings, pendants and earrings from Spark Creations, Allison-Kaufman, Stanton and Rego. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
Sold the heck out of Roberto Coin, Mikimoto, Lazare Kaplan, Gurhan, Rolex, Breitling, and diamond jewelry. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
Diamond studs, motion diamond necklaces (Fireflies from Victor Corp., Simply Diamonds, Ostbye). Unusual colored stone jewelry from Colore | SG (Simon Golub), Wilkerson and Victor. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
Rhythm of Love (Gems One) is still the easiest diamond jewelry to sell. — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
To our surprise the big sellers were pearls, which is usually a slow mover. — Bob Fisher, R.C. Fisher, Hendersonville, NC
Ed Levin and Officina Bernardi were strong in a season with few large tickets. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”