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Hot Jewelry Sellers: February 2016

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Hot Jewelry Sellers: February 2016
Sterling silver ring with 3.5-carat blue topaz by Frank Reubel Designs. frankreubeldesigns.com
Top-Selling Jewelry Brands in December

Pandora (17), Alex and Ani (8), Gems One (8), Citizen (7), Quality Gold (7), Gabriel & Co. (6), Hearts On Fire (6), Vahan (6), Frederic Duclos (5), Rolex (5), Ed Levin (4), Lafonn (4), Simon, Golub (4), Carla (3), Endless Jewelry (3), Frederic Duclos (3), John Hardy (3), Parade Design (3), Rolex, Vahan (3), Breitling (2), Cargo Hold (2), Charles Garnier (2), Ed Levin (2), Gems One (2), Kameleon (2), Lashbrook (2), Rego, Royal Chain (2), Simon G (2), Simon Golub (2), Simply Diamonds (2), Swarovski (2), TAG Heuer (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in January.

Frank Reubel Designs‘ silver line did well in its first Christmas at our store. — Chuck Jacobson, International Diamond & Goild, Adrian, MI

  • Sydney Lynch did very well. — Marta Jones-Couch, Elements Ltd., Des Moines, IA
  • Color! Apparently blue was the color of the season, especially sapphire and topaz. — Chris McKee, Moyer Jewelers, State College, PA
  • We sold a little bit of everything including some beautiful custom pieces. This year we did the best job of keeping the best sellers in stock and it worked out great for us! — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • Twogether two-stone jewelry and Rhythm of Love from Gems One. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA
  • Blingy sterling jeweler jewelry was our best seller. Two great suppliers: Officina Bernardi and Classic of NY. — Donald Killelea, Killelea’s Jewelers, Midlothian, IL
  • Silver from Metal Marketplace. — Chris Jacobs, A. L. Jacobs & Sons Jewelers, San Diego, CA
  • Certified diamond studs from Earstuds USA were a huge hit this year. Sold well in all sizes. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • We sold Elizabeth Locke, Vendorafa and other nice heavy gold pieces this year. — Marc Majors, Sam L. Majors, Midland, TX
  • While Pandora was up, the sales were in rings and pendants. — David Reynolds, Avis Fine Jewelry, Thomasville, NC
  • A new designer for us, Madison L, created interest in diamond earrings, rings, and pendants that we are excited about! And we sold some awesome rings, pendants and earrings from Spark Creations, Allison-Kaufman, Stanton and Rego. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Sold the heck out of Roberto Coin, Mikimoto, Lazare Kaplan, Gurhan, Rolex, Breitling, and diamond jewelry. — Steven B. Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • Diamond studs, motion diamond necklaces (Fireflies from Victor Corp., Simply Diamonds, Ostbye). Unusual colored stone jewelry from Colore | SG (Simon Golub), Wilkerson and Victor. — Elysia Demers, Barnhardt Jewelers, Spencer, NC
  • Rhythm of Love (Gems One) is still the easiest diamond jewelry to sell. — Gregory Fliegauf, Fliegauf Jewelers, Washington, NJ
  • To our surprise the big sellers were pearls, which is usually a slow mover. — Bob Fisher, R.C. Fisher, Hendersonville, NC
  • Ed Levin and Officina Bernardi were strong in a season with few large tickets. — Bill Elliott, Ross Elliott Jewelers, Terre Haute, IN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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