Hot Sellers

Hot Jewelry Sellers: July 2015

Published

9 years ago

June 15, 2015

INSTORE Staff Instore July 2015 Issue

Set of five mixed eternity rings in 14K gold and platinum plated sterling silver and CZs from Freida Rothman. MSRP: $275 freidarothman.com

Freida Rothman stackable rings are to die for. I’m see excited to put these on the fingers of my customers! — Karen Hollis, K. Hollis Jewelers, Batavia, IL

Ankle bracelets and toe rings. — Jeff Stumpf, Goldsmith Jewelers, Little Falls, MN
Belle Étoile and Charles Garnier Paolo collection. Engagement rings were hot too. — Matt Doumato, Ephraim Doumato Jewelers, Greenville, RI
Custom engagement rings using heirloom diamonds were big, as well as Leslie’s (Quality Gold) Shimmer earrings (great Mom’s Day gifts). — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
Diamond bar necklaces, jiggly diamonds. — Stew Brandt, H.Brandt Jewelers, Natick, MA
Endless, Pandora rings, Effy and anything nautical. Summer is here, after all! We designed a necklace to look like the local bridge that leads to our area and we’ve sold more than 75 in only three weeks! — Whitney Lang, Burkes Fine Jewelers, Kilmarnock, VA
Engagement of every flavor. Mostly custom. Who wants a cookie-cutter engagement ring? (Or should I say halo?) — Elizabeth Breon, Coast Jewelers, Florence, OR
Halo bridal pulled us through. — J. Dennis Petimezas, Watchmakers Diamonds & Jewelry, Johnstown, PA
Estate and vintage jewelry — tough to find for a reasonable price. Our customers are our best resource but we can’t reorder from them! — Mark Kasuba, M. Edward Jewelers, Pittsfield, MA
Diamond studs were doing well — 1 carat to 2 carat total weight range was best. — Lex Harrison, G M Jewelers, San Jancinto, CA
Passion Cut diamonds from ADR Kropveld, Simon G, Pandora, diamond studs, pearls. — Tom Ozment Jr., Fincher & Ozment Jewelers, Tuscaloosa, AL
Pearls, turquoise, amazonite, chalcedony … all the colors of summer! — Cullen Daane, Pierre and Harry, Naples, FL
Stuller birthstone jewelry, silver with very small diamonds, Hot Diamonds, Frederic Duclos. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
We added the Byblos line from Gabriel & Co. Beautiful rhodium finish silver, bright color stones with a handmade look to it. Really seemed to answer the call for those looking into $100 to $300 price points, which is tough to find. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
We sold a good amount of karat gold jewelry (10K and 14K). I guess because gold is a bit down in price. — Sanjay Rupani, Gold Coin Inc., Laredo, TX
Rego, John Bagley and our custom have been our bestsellers for semi-mounts. Being able to offer a selection of choices so the customer feels they are designing their own ring is vital to us now. — Annette Kinzie, Leonard Jewelry, Stillwater, OK

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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You Wouldn’t Cut Your Own Hair. Why Run Your Own Retirement Sale?

After being in business for over a quarter of a century, Wayne Reid, owner of Wayne Jewelers in Wayne, Pennsylvania, decided it was time for a little “me time.” He says, “I’ve reached a point in my life where it’s time to slow down, enjoy a lot of things outside of the jewelry industry. It just seemed to be the right time.” He chose Wilkerson to handle his retirement sale because of their reputation and results. With financial goals exceeded, Reid says he made the right choice selecting Wilkerson to handle the sale. “They made every effort to push our jewelry to the forefront of the showcases,” he says, lauding Wilkerson for their finesse and expertise. Would he recommend them to other jewelers who want to make room for new merchandise, expand their business or like him, decide to call it a day? Absolutely he says, equating trying to do this kind of sale with cutting your own hair. “The results are going to happen but not as well as if you have a professional like Wilkerson do the job for you.”