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Hot Sellers

Hot Jewelry Sellers: July 2016

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Mark Schneider Design Bridal Was Very Strong. Chuck Kuba, Iowa Diamond, Des Moines, IA

Pandora, Alex and Ani, and Ronaldo were all huge. Moving diamonds were also hot again. — Jeff Dennis, Jeff Dennis Jewelers, Gardendale, AL

Top-Selling Jewelry Brands in May

Pandora (14),Alex and Ani (6),Citizen (5),Gabriel & Co. (5),Rolex (4),John Hardy (3), Kameleon (3), Lafonn (3), Ostbye (3),Cargo Hold (2),Elysium (2),Endless Jewelry (2),Facets USA (2),Hearts On Fire (2),Mariana (2),Officina,Bernardi (2), Quality Gold (2), Roberto Coin (2), Seiko (2), Swarovski (2), TAG Heuer (2), Trollbeads (2), Victor Corp. (2), Waxing Poetic (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in June.

  • Silver Masterpiece: sterling silver sets with labcreated gemstones. — Lisa Barrote, Bartow’s Jewelers, Fortuna, CA 
  • Sterling silver continues to be a hot seller … no brand needed. If they like the design, they buy it! — Patty Gallun Hansen, Dorothy Gallun Fine Jewelry, Cedarburg, WI
  • Schurhammer cushion-cut diamonds, Gems One diamond pendants and Tissot— James Wolf, James Wolf Jewelers, Mason, OH
  • Gabriel & Co. bridal and stackable bands are customer favorites. — LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • Belle Étoile sells well and, of course, diamond studs. — Matt Doumato, Ephraim Doumato Jewelers, Greenville, RI
  • IDD bridal was hot for us. — Mike Doland, Doland Jewelers, Dubuque, IA
  • For Mother’s Day we did well with the Mommy Chic line from The Berco Jewelry Company and with mother’s rings in general. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • Bridal from Simon G. and diamond jewelry basics. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Yellow gold Shimmering Diamonds pendants by Ostbye. — Karen Fitzpatrick, Harris Jewelers, Rio Rancho, NM
  • Sideways diamond crosses and Seiko watches. — Rick Melson, Murcer’s Jewelry and Gifts, Chandler, OK
  • Julie Lamb, a new brand for us, sold well. Margisa from Poland is also selling well. We had a trunk show with the brand Enamorata. Sold some big pieces from this brand. Beautiful original designs by California designer  Surita Ghosh imbuing her parents’ heritage of India and her designs from California. Great new brand made in the U.S. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
  • Elle Jewelry has been a hot seller lately, with high school and college graduations at the forefront. The price point is good for all budgets and the younger girls seem to love the fashion pieces. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We had an outstanding May and sold diamonds, colored gemstones, Pandora , and custom jewelry! — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Suddenly we have a shortage of dangling diamond earrings. — Mark Snyder, Snyder Jewelers, Weymouth, MA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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