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Hot Jewelry Sellers: June 2016




Hot Jewelry Sellers: June 2016
A selection of men’s wedding bands from Lashbrook. (888) 252-7388
Top-Selling Jewelry Brands in April

Pandora (14), Rolex (6), Hearts On Fire (5), Stuller (4), Tacori (4), Camelot Bridal (3), Cargo Hold (3), Citizen (3), Gabriel & Co. (3), Lashbrook (3), Quality Gold (3), Simon Golub (3), Alex and Ani (2), Carla/Nancy B (2), Endless Jewelry (2), Frederic Duclos (2), Lafonn (2), Ronaldo Designer Jewelry (2), Simply Diamonds (2), TAG Heuer (2), Vahan (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in May.

Custom Lashbrook Orders Were Popular. It’s Nice to See Guys Getting to Customize Their Rings and Be Excited to See the Finished Product. — Elysia Demers, Barnhardt Jewelers, Spencer, NC

  • We’ve done well with gemstone drop earrings and are enjoying sales of a new designer for us, Margisa. — Andrea Riso, Talisman
    Collection, El Dorado Hills, CA
  • Meditation Rings just arrived, and our customers can’t stop playing with them. — Karen Hollis, K. Hollis Jewelers, Batavia, IL
  • Silver jewelry is still a strong seller. — Phyllis Painter, PMP Designs, Houston, TX
  • Carla/Nancy B gold and gemstone earrings, Dobbs Boston all sterling jewelry. — David Swanson, Swanson Jewelers, Arlington, MA
  • Colored gemstones sold well. There is a lot of interest and excitement in the blue and pink gemstones in earrings, rings and pendants. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Elle Jewelry seems to be making a large statement in our store for Mother’s
    Day, graduation and confirmation gifts. — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • We saw growth in Hearts On Fire, Pandora and Eloquence.— Alexander Rysman, Romm Diamonds, Brockton, MA
  • Ankle bracelets. It’s spring in Florida, yo! — Janne Etz, Contemporary Concepts, Cocoa, FL
  • Gold and diamond jewelry from Arya’s Collection. Sterling silver and diamond jewelry from Lau International. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • Gold crosses, Mattioli puzzle earrings, Alor. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL
  • All things bridal … Simon G, Sylvie Collection. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • Our new and pre-owned watches have been the best category for us. Tissot is leading the way for new and Rolex for pre-owned. — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
  • Pearl necklaces and Pouchee purses sold well for us in April. — Rick Melson, Murcer’s Jewelry & Gifts, Chandler, OK
  • Estate jewelry is our No. 1 best-seller. — Donald Killelea, Killelea Jewelers, Midlothian, IL
  • Seems we can’t go wrong with Stuller products and service. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Diamond earrings and Zina Sterling Silver jewelry. — Spencer Kraft, Kraft’s Fine Jewelry, Sheridan, WY
  • We did well with Obaku watches in April. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • Schurhammer diamonds, Frederic Duclos and Gemsone diamond pendants. — James Wolf, James Wolf Jewelers, Mason, OH
  • Anything sealife, especially seahorses in silver, gold, even diamonds … must be summer! — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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