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Hot Sellers: April 2015




Hot Sellers: April 2015
Diamond Dancers pendants by Berco Jewelry Company in 14K gold with diamonds.

Diamond Dancers motion diamond pendants from Berco were our best sellers. Our Valentine flier from Berco was very successful fro us. — James Sickinger, Sickinger’s Jewelry, Lowell, IN

  • Rhythm of Love (Gems One) was our leading line. Kay and Zales’ advertising is helping to drive the category, but we have our foot squarely on the advertising pedal, and it’s working. — Jodi Winters, J.L. Winters Jewelers, Muncy, PA
  • Adrienne Designs’ chains. We can’t seem to keep their Raso chains in stock. — Pedro Llanas, Pedro Maurice Designs, Colorado Springs, CO
  • Ostbye Shimmering Diamonds pendants, also regular diamond pendants. — Jeff Stumpf, Goldsmith Jewelers, Little Falls, MN
  • We sell mainly pearls, and they have been flying off the shelves! Tassel styles have been very hot. — Cullen Daane, Pierre and Harry, Naples, FL
  • Mountings special ordered from our brass-and-glass lines with Stuller, Luminar and Unique Settings of New York leading the way. These were set with centers bought off the street, equaling great margins. — Ed Menk, E.L. Menk Jewelers, Brainerd, MN
  • Rebecca Overmann diamond fashion in the $700 range. — Shawn Higgins, D&H Sustainable Jewelers, San Francisco, CA
  • The new wedding bands from Frederick Goldman called Triton Air were a hit. Great color combinations and really different. We had some men order more than one so they can change out their bands. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Meira T and Frederic Sage pendants, Officino Bernardi and Yani Bali silver had repeated reorders. An awesome February! — Denise Oros, Linnea Jewelers, La Grange, IL
  • We found our selves awash in self indulgence. Bigger tickets were written for people who needed a little happiness. The snow effect? — Steven Wardle, Forest Beach Design, Chatham, MA
  • Sterling silver jewelry in rose/white colors from Metal Marketplace, as well as adjustable chains from Leslie’s (Quality Gold) in both gold and sterling. — Beth Cevasco, Scott’s Custom Jewelers, Fairlawn, OH
  • Pulse (Corona) dancing diamond pendants — more yellow and rose than white. — Susan Cartwright-Coates, Cartwright Jewelers, New Westminster, British Columbia, Canada
  • Michou’s Poseidon collection sold like crazy. The price point just can’t be beat. The designs are captivating and are so easy to style. — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • Love was in the air! We sold oodles of engagement rings and Petra Azar pendants. — MJ Chanski, Hannoush Jewelers, Rutland, VT
  • Our diamond bridal sales were fantastic for all of February. We sold all types of styles from halos, swirls, to straight classic designs. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
  • Waiting to order new inventory at The SMART Jewelry Show. — Lee Krombholz, Krombholz Jewelers, Cincinnati, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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