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Hot Sellers

Hot Sellers: August 2009

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INSTORE’s monthly round-up of hot products and sales trends in America’s jewelry stores.

Hot Sellers: August 2009

Hot Brands

Jewelry brands mentioned by more than one of the 187 survey partici-pants who responded when we asked what they’d be reordering in July.

Pandora (44)
Heart On Fire (12)
Tacori (5)
Chamilia (4)
Rolex (4)
Simon Golub (4)
Elle (3)
Lestage (3)
Rembrandt(3)
Trollbeads  (3)
A. Jaffe (2)
Allison Kaufman (2)
Federic Duclos (2)
Levy Creations (2)
Mark Schneider (2)
Ostbye and Anderson (2)
Sarah’s Hope (2)
Scott Kay (2)
Seiko (2)
SteelX  (2)
Stuller (2)
Verragio (2)

SteelX has been doing well for us. It’s a great price point and won’t tarnish in the pool. — Dorothy Retzke; Krystyna’s Jewelry, Chicago, IL

We got in a display of Rembrandt Charms a couple weeks before Christmas 2008. We had always done a decent charm business, but as of June 1 we had already surpassed our yearly average in charm sales. I can’t wait to see what the Christmas season brings! — Ken Hulke Jr.; Caruso Jewelers, Braintree, MA

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We just came through graduation week here, so we were selling Bulova and Caravelle watches like crazy. — Paul Q. LeMay; Golden Enterprizes, Bracebridge, ON

Judy Mayfield Designs — especially “cigar band” color rings. — Scott Lescourt; Scottsdale Fine Jewelers, Scottsdale,?AZ

The Convertible Collection from LeStage is doing well even in the slow summer months. — Marc & Connie Wolenhaupt; Wolenhaupt’s Jewelry, Centralia, IL

Sarah Graham has picked up considerably. — Jill de Witte; J Solar Fine Jewelry, Petaluma, CA

Bridal is the heart beat of the company right now! Specifically Hearts on Fire and A. Jaffe —these brands are pumping education in even when times are a little rough! — Carter Hofmeister; Hofmeister Personal Jewelers, Indianapolis, IN

Allison Kaufman — they use well-cut diamonds in their products. — Mary Harding; Mary L. Harding, G.G., Bellingham, WA

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Natalie K engagement rings seem to be working very well. Their counter material and video CD help draw attention to their product. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

Sterling always sells well in summer. Love the stuff I just got from 925 Co. (I ordered it at The instore Show!) — Loann Stokes; Stokes Jewelry Services, Stillwater, MN

This story is from the August 2009 edition of INSTORE

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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