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Hot Sellers: February 2010

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[h4]We do very well with pavé or bead-set diamond hoops and diamond studs in a price point from $250 to $999. — John Zeke; Zeke’s Jewelers, Brandon, MB [/h4]


The [highlight]Everlon Love Knot[/highlight] was great. I am surprised how many independents stayed away from this product — what an easy seller. — Jeff Stadheim; Stadheim’s, Mason City, IA

[highlight]The Touch[/highlight] changeable bracelets were very strong. Also their nautical cable did well, especially the new sterling and two-tone pieces. — Tory Michel; Tory’s Jewelry, Marblehead, MA

One-of-a-kind pieces in the $500 to $1,000 range seemed to be the flavor of the month. — David Phelps; Precision Platinum, Durham, NC

[highlight]Lecil Henderson performed well — not the biggest in numbers of items; but high interest, and the items that sold were big tickets. — R.G. Carreras; Carreras Ltd., Richmond, VA

Kate McCullar’s line from [highlight]Bauman-Massa[/highlight]. — Aimee Utterback, Rhodes Jewelry, Fort Wayne, IN

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[highlight]Citizen[/highlight] watches between $150-$300. — A.G. Becker; Becker Jewelers, Breese, IL

We sold many South Sea and Tahitian Pearl strands — especially in unusual colors. — Elana Rubin; Rubin Jewelers, Mequon, WI

Gold earrings under $150. Gold jewelry under $500. Diamond jewelry under $400. — David Schoeneman; Shane’s The Pawn Shop, Chicago Heights, IL

We sold lots of [highlight]Bulova[/highlight] and [highlight]Caravelle[/highlight] watches. — Paul Q. LeMay; Golden Enterprises, Bracebridge, ON

Diamond stud earrings were by far one of our best sellers this holiday. We went out on a limb this year by not making them ourselves because [highlight]Simon Golub[/highlight] came out with a program that was not only up to our standards of quality but less expensive than doing it ourselves. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

[span class=note]This story is from the February 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Hot Sellers

Hot Sellers: February 2010

Published

on

[h4]We do very well with pavé or bead-set diamond hoops and diamond studs in a price point from $250 to $999. — John Zeke; Zeke’s Jewelers, Brandon, MB [/h4]


The [highlight]Everlon Love Knot[/highlight] was great. I am surprised how many independents stayed away from this product — what an easy seller. — Jeff Stadheim; Stadheim’s, Mason City, IA

[highlight]The Touch[/highlight] changeable bracelets were very strong. Also their nautical cable did well, especially the new sterling and two-tone pieces. — Tory Michel; Tory’s Jewelry, Marblehead, MA

One-of-a-kind pieces in the $500 to $1,000 range seemed to be the flavor of the month. — David Phelps; Precision Platinum, Durham, NC

[highlight]Lecil Henderson performed well — not the biggest in numbers of items; but high interest, and the items that sold were big tickets. — R.G. Carreras; Carreras Ltd., Richmond, VA

Advertisement

Kate McCullar’s line from [highlight]Bauman-Massa[/highlight]. — Aimee Utterback, Rhodes Jewelry, Fort Wayne, IN

[highlight]Citizen[/highlight] watches between $150-$300. — A.G. Becker; Becker Jewelers, Breese, IL

We sold many South Sea and Tahitian Pearl strands — especially in unusual colors. — Elana Rubin; Rubin Jewelers, Mequon, WI

Gold earrings under $150. Gold jewelry under $500. Diamond jewelry under $400. — David Schoeneman; Shane’s The Pawn Shop, Chicago Heights, IL

We sold lots of [highlight]Bulova[/highlight] and [highlight]Caravelle[/highlight] watches. — Paul Q. LeMay; Golden Enterprises, Bracebridge, ON

Diamond stud earrings were by far one of our best sellers this holiday. We went out on a limb this year by not making them ourselves because [highlight]Simon Golub[/highlight] came out with a program that was not only up to our standards of quality but less expensive than doing it ourselves. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Advertisement

[span class=note]This story is from the February 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular