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Hot Sellers: February 2010

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[h4]We do very well with pavé or bead-set diamond hoops and diamond studs in a price point from $250 to $999. — John Zeke; Zeke’s Jewelers, Brandon, MB [/h4]


The [highlight]Everlon Love Knot[/highlight] was great. I am surprised how many independents stayed away from this product — what an easy seller. — Jeff Stadheim; Stadheim’s, Mason City, IA

[highlight]The Touch[/highlight] changeable bracelets were very strong. Also their nautical cable did well, especially the new sterling and two-tone pieces. — Tory Michel; Tory’s Jewelry, Marblehead, MA

One-of-a-kind pieces in the $500 to $1,000 range seemed to be the flavor of the month. — David Phelps; Precision Platinum, Durham, NC

[highlight]Lecil Henderson performed well — not the biggest in numbers of items; but high interest, and the items that sold were big tickets. — R.G. Carreras; Carreras Ltd., Richmond, VA

Kate McCullar’s line from [highlight]Bauman-Massa[/highlight]. — Aimee Utterback, Rhodes Jewelry, Fort Wayne, IN

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[highlight]Citizen[/highlight] watches between $150-$300. — A.G. Becker; Becker Jewelers, Breese, IL

We sold many South Sea and Tahitian Pearl strands — especially in unusual colors. — Elana Rubin; Rubin Jewelers, Mequon, WI

Gold earrings under $150. Gold jewelry under $500. Diamond jewelry under $400. — David Schoeneman; Shane’s The Pawn Shop, Chicago Heights, IL

We sold lots of [highlight]Bulova[/highlight] and [highlight]Caravelle[/highlight] watches. — Paul Q. LeMay; Golden Enterprises, Bracebridge, ON

Diamond stud earrings were by far one of our best sellers this holiday. We went out on a limb this year by not making them ourselves because [highlight]Simon Golub[/highlight] came out with a program that was not only up to our standards of quality but less expensive than doing it ourselves. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

[span class=note]This story is from the February 2010 edition of INSTORE[/span]

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Hot Sellers

Hot Sellers: February 2010

Published

on

[h4]We do very well with pavé or bead-set diamond hoops and diamond studs in a price point from $250 to $999. — John Zeke; Zeke’s Jewelers, Brandon, MB [/h4]


The [highlight]Everlon Love Knot[/highlight] was great. I am surprised how many independents stayed away from this product — what an easy seller. — Jeff Stadheim; Stadheim’s, Mason City, IA

[highlight]The Touch[/highlight] changeable bracelets were very strong. Also their nautical cable did well, especially the new sterling and two-tone pieces. — Tory Michel; Tory’s Jewelry, Marblehead, MA

One-of-a-kind pieces in the $500 to $1,000 range seemed to be the flavor of the month. — David Phelps; Precision Platinum, Durham, NC

[highlight]Lecil Henderson performed well — not the biggest in numbers of items; but high interest, and the items that sold were big tickets. — R.G. Carreras; Carreras Ltd., Richmond, VA

Advertisement

Kate McCullar’s line from [highlight]Bauman-Massa[/highlight]. — Aimee Utterback, Rhodes Jewelry, Fort Wayne, IN

[highlight]Citizen[/highlight] watches between $150-$300. — A.G. Becker; Becker Jewelers, Breese, IL

We sold many South Sea and Tahitian Pearl strands — especially in unusual colors. — Elana Rubin; Rubin Jewelers, Mequon, WI

Gold earrings under $150. Gold jewelry under $500. Diamond jewelry under $400. — David Schoeneman; Shane’s The Pawn Shop, Chicago Heights, IL

We sold lots of [highlight]Bulova[/highlight] and [highlight]Caravelle[/highlight] watches. — Paul Q. LeMay; Golden Enterprises, Bracebridge, ON

Diamond stud earrings were by far one of our best sellers this holiday. We went out on a limb this year by not making them ourselves because [highlight]Simon Golub[/highlight] came out with a program that was not only up to our standards of quality but less expensive than doing it ourselves. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Advertisement

[span class=note]This story is from the February 2010 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular