Our new bridal line was a big hit: Noam Carver — Brian McCall, Midwest Jewelers and Estate Buyers, Zionsville, IN
- Personalized jewelry, alternative metals and estate jewelry. — Traci Hill, Got Rocks, Harrisonburg, VA
- Rolex, Sea Life Jewelry by Steven Douglas, freshwater pearl strands from Imperial in the $200 retail range. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
- Opal jewelry (earrings and pendants), Kelim and custom pieces for Christmas. — Vickie Wilson, The Goldsmith, Palo Alto, CA
- Larger loose diamonds followed by custom settings have been on fire for us lately! We aren’t complaining, though, because it has proven to be a fabulous category to be selling a lot of! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
- The designer Anna Beck is selling well for us! The line has a great mix of delicate pieces such as bar pendants and concave stud earrings, to bold dangle earrings and lovely colored gemstone statement necklaces. — Annette Kinzie, Leonard Jewelry, Stillwater, OK
- Large diamond solitaires from EM Trading and Olympian Diamonds, custom color, diamond bracelets from Kashi and a great new line, Officina Bernardi! Love it! — Denise Oros, Linnea Jewelers, La Grange, IL
- Carla Corp./Nancy B earrings. Mostly their silver wire styles and the simple sweep drops with gemstones. These constantly turn over well. — Casey Gallant, Stephen Gallant Jewelers, Orleans, MA
- Rhythm of Love pendants and earrings from Gems One have been selling very well. We have expanded our selection of Just Perfect anniversary and diamond bands and they have been selling very well. — Mark Clodius, Clodius & Co., Rockford, IL
- Everything containing blue sapphire. The magic price point seemed to be $1,250. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
- Philip Stein watches, bands and straps. — Andrea Riso, Talisman Collection, El Dorado Hills, CA
- Simply Diamonds (Heartbeat) pendants that wiggle and jiggle. — Mike Doland, Doland Jewelers, Dubuque, IA
- Angelica “expression” bracelets from Royal Chain. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
- We did very well with Breitling! Elizabeth Locke did very well for us in our jewelry lines. — Marc Majors, Sam L. Majors, Midland, TX
- Strangely, we sold through our entire inventory of 1-carat diamonds … and none were sold for holiday proposals. They went as anniversary gifts and springtime proposals in custom designed rings. — Jennifer Farnes, Revolution Jewelry Works, Colorado Springs, CO
What’s the Brain Squad?
If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.
