INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

Top-selling jewelry brands for May*
Pandora (34), Chamilia (5), Rembrandt Charms (5), Rolex (5), Trollbeads (5), Elle (4), Tacori (4), Alwand Vahan (3), Citizen (3), Hearts On Fire (3), Hot Diamonds (3), Imperial (3), Kameleon (3), Carla Corp. (2), Lestage (2), Mark Tanzi (2), Sara Blaine (2), Sarah’s Hope (2), Simon Golub (2), SteelX (2), Studio Petra Azar (2)

*Jewelry brands mentioned by more than one of 203 Brain Squad members who responded when we asked what they’d be reordering in April.

[h4]We’ve done very well withStuller’s Posh Mommy line.
— Robert Elba; Personalized Boutique, Sunrise, FL[/h4]

The sure thing is the Casio G-Shock. Anyone that has any kind of urban clientele needs to have these watches. Rap and hip hop stars are being seen everywhere with them on. I am selling them to customers who told time only on their cell phones before. — Jeff Cody; Times At Hand, Wilmington, NC

Zable beads were huge, as were Expression bracelets by Bernard’s. — Mark Snyder; Snyder Jewelers, Weymouth, MA

We did very well with Chamilia and sold several color pieces from Livingstone. — Robert Sirois; Classique Jewelers, Frisco, TX

Beads and charms — specifically we refilled our Rembrandt display. What a difference! — Danielle Fritz; Centerville Coin & Jewelry Connection, Dayton, OH

Cortez pearls set in custom mountings. These are truly rare, as opposed to common diamonds and colored stones. The harvest is fewer than 500 pearls per year for the entire world market, so it is a wonderful, exclusive niche. — Elizabeth Breon; Coast Jewelers, Florence, OR

Galatea did very well for us during Mother’s Day, especially in the $300 to $600 range. — Rick Morgan; Morgan Brothers, Portsmouth, OH

Elyssa Bass was a vendor we added during the Smart Show in Chicago. It has been flying out the door! We literally can’t keep it in stock! — Lee Krombholz; Krombholz Jewelers, Cincinnati, OH

Pandora … That’s pretty much what we do now … sell Pandora. — Christine Graichen; Malloves Jewelers, Middletown, CT

Chinese freshwater pearls. The 6-foot ropes of pearls are fun to wrap and layer! — Angela Doering; JC Jewelers, Jackson, WY
Kameleon jewelry has been the best volume line. — Joe Prewett; Southern Hills Jewelry, West Plains, MO

[span class=note]This story is from the July 2010 edition of INSTORE[/span]