INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

*Four-sided 7 mm titanium men’s band from Benchmark. www.benchmarkrings.com

Benchmark bands seem to be the groom’s choice for the wedding season.— Scott Kelly; Jems Jewels & Gold, North Wales, PA

We had a nice May, with strong Mother’s Day sales from Simon G., Hearts On Fire and our own brand of diamond studs. — Peter Manka Jr.; Ben Garelick Jewelers, Williamsville, NY

High-end silver was a winner: David Yurman and John Hardy. Also, Tag Heuer sold like crazy the past few months. — Patrick McGlone; Jewels, St. Thomas, US VI

Lovelinks, Zable Beads, Silverado — anything under $200. — Annette Evans; RD Allen Freeport Jewelers, Freeport, ME

Reactor watches are doing great in an otherwise crappy watch market. — Tom R. Nelson; Nelson Jewelry, Spencer, IA

Seiko watches. We sold a dozen of the same model gents sports. — Ken Hanchey; Hanchey Jewelers, Charleston, SC

Colored stones. Sapphires especially. Thank you, Princess Diana! — Lynn Welhauser; Gordon’s Jewelers, Orlando, FL

Our top seller was our custom designs in 18K, 22K and TruPD. This palladium alloy has been a lifesaver with the high cost of platinum. — Francis Lynch; The Jeweler Studio; Mount Dora, FL

Larger diamond studs and Stuller’s Posh Mommy. — Scott Lescourt; Scottsdale Fine Jewelers, Scottsdale, AZ

Galatea has been a very good seller this spring. — Matthew Pav; Pav & Broome Jewelers, Gulfport, MS

Southern Gates (from the cargo hold) flew out the door for Mother’s Day. We can hardly keep it in stock! — Colby Kicia; Buddy’s Jewelry, Fuquay-Varina, NC

We just started carrying CrownRing’s tungsten line. The first week it was out, we sold three designs. That gets my attention. — Kari Bottenberg-Akers; Akers Diamond Galleria, Topeka, KS

Gabriel & Co. seems to provide lots of nice jewelry, great service and many price points. — Alex Weil; Martin’s Jewelry, Manhattan Beach, CA

[span class=note]This story is from the July 2011 edition of INSTORE[/span]