Hot Sellers: March 2010

Published

15 years ago

February 24, 2010

INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

Top-selling jewelry brands for January*

[h4]Pandora (28), Trollbeads (7), Chamilia (7), Everlon (3), Gabriel & Co. (3), Hot Diamonds (3), Tacori (3), Alwand Vahan (2), Citizen (2), Elle (2), Ivan Alan Jewels (2), John Hardy (2), LeStage (2), Rolex (2), SteelX (2), Zable Beads (2) [/h4]

*Jewelry brands mentioned by more than one of the 138 Brain Squad members who responded when we asked what they’d be reordering in February.

[componentheading]Hot Sellers [/componentheading]

[h3]Any jewelry that can be monogrammed is still a hot seller for us. — Berley Linder; Evelyn’s Jewelry & Gift Shop, Barnwell, SC [/h3]

Hot Sellers: March 2010

Ear cuff sales have been off the charts recently. Don’t know why, but I like it! Not everyone carries them, so I’ve been able to grab lots of new customers via Google searches! — Janne Etz; Contemporary Concepts, Cocoa, FL

Royal Chain — the beads, and they have a great price-point market with their silver fashion and gold accent line. — Brian Rouse; Bay Area Diamond Co., Green Bay, WI

Tacori is first in bridal and Pandora is still selling well. — John Turrentine; Thomas S. Fox Diamond Jewelers, Grand Rapids, MI

Rainbow sapphires from Michael Couch — a vendor we discovered at The INSTORE Show! — Loann Stokes; Stokes Jewelry Services, Stillwater, MN

I doubled my Thomas Sabo sales in December and reordered weekly. We order Stuller and SteelX every week to 10 days pretty much all year long. — Lisa Corbin; Tompkins Jewellers, Lethbridge, AB
Mark Schneider is still selling very strong. True Romance and Rego are right behind. — Chuck Kuba; Iowa Diamond, Des Moines, IA

Luminox watches have been bringing in all new traffic. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

We found fabulous designs from Interings and Elma Gil at the IJO conference last summer and are excited about them. — Julie O’Brien; Les Olson Jewelers, Palm Harbor, FL

Our best sellers by far are Empire Gems’ colored stone lines and Levy Corporation’s engagement rings. — Denise Oros; Linnea Jewelers, La Grange, IL

Price point and silver jewelry (John Hardy) are strong. — Jeff Fox; Barnes Jewelry, Amarillo, TX

The Diamond Occasion Necklace by Ivan Alan. — Karla Doolittle; Mark Jewellers, La Crosse, WI

[span class=note]This story is from the March 2010 edition of INSTORE[/span]

Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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Hot Sellers