INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

Top-selling jewelry brands for January*

[h4]Pandora (28), Trollbeads (7), Chamilia (7), Everlon (3), Gabriel & Co. (3), Hot Diamonds (3), Tacori (3), Alwand Vahan (2), Citizen (2), Elle (2), Ivan Alan Jewels (2), John Hardy (2), LeStage (2), Rolex (2), SteelX (2), Zable Beads (2) [/h4]

*Jewelry brands mentioned by more than one of the 138 Brain Squad members who responded when we asked what they’d be reordering in February.

[componentheading]Hot Sellers [/componentheading]

[h3]Any jewelry that can be monogrammed is still a hot seller for us. — Berley Linder; Evelyn’s Jewelry & Gift Shop, Barnwell, SC [/h3]

Ear cuff sales have been off the charts recently. Don’t know why, but I like it! Not everyone carries them, so I’ve been able to grab lots of new customers via Google searches!  — Janne Etz; Contemporary Concepts, Cocoa, FL

Royal Chain — the beads, and they have a great price-point market with their silver fashion and gold accent line. — Brian Rouse; Bay Area Diamond Co., Green Bay, WI

Tacori is first in bridal and Pandora is still selling well. — John Turrentine; Thomas S. Fox Diamond Jewelers, Grand Rapids, MI

Rainbow sapphires from Michael Couch — a vendor we discovered at The INSTORE Show! — Loann Stokes; Stokes Jewelry Services, Stillwater, MN

I doubled my Thomas Sabo sales in December and reordered weekly. We order Stuller and SteelX every week to 10 days pretty much all year long. — Lisa Corbin; Tompkins Jewellers, Lethbridge, AB
Mark Schneider is still selling very strong. True Romance and Rego are right behind. — Chuck Kuba; Iowa Diamond, Des Moines, IA

Luminox watches have been bringing in all new traffic.  — Scott Kelly; Jems Jewels & Gold, North Wales, PA

We found fabulous designs from Interings and Elma Gil at the IJO conference last summer and are excited about them. — Julie O’Brien; Les Olson Jewelers, Palm Harbor, FL

Our best sellers by far are Empire Gems’ colored stone lines and Levy Corporation’s engagement rings. — Denise Oros; Linnea Jewelers, La Grange, IL

Price point and silver jewelry (John Hardy) are strong. — Jeff Fox; Barnes Jewelry, Amarillo, TX

The Diamond Occasion Necklace by Ivan Alan. — Karla Doolittle; Mark Jewellers, La Crosse, WI

[span class=note]This story is from the March 2010 edition of INSTORE[/span]