Hot Sellers: May 2010

Published

15 years ago

May 6, 2010

INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

Top-selling jewelry brands for March*
Pandora (34), Chamilia (5), Rembrandt Charms (5), Rolex (5), Trollbeads (5), Elle (4), Tacori (4), Alwand Vahan (3), Citizen (3), Hearts On Fire (3), Hot Diamonds (3), Imperial (3), Kameleon (3), Carla Corp. (2), Lestage (2), Mark Tanzi (2), Sara Blaine (2), Sarah’s Hope (2), Simon Golub (2), SteelX (2), Studio Petra Azar (2)

*Jewelry brands mentioned by more than one of 203 Brain Squad members who responded when we asked what they’d be reordering in April.

[h4]Frederic Duclos is selling great! Can hardly keep it in our cases!
— Angela Doering; JC Jewelers, Jackson, WY [/h4]

Colored gemstones. I stock gems from around the world, and I have mall stores sending their managers in to my store just to see the gemstones in person. People love to create their own jewelry, and we do a lot of custom pieces that way. — Louise Cannon; The Country Jeweler, Allendale, MI

Half-carat-total weight round diamond studs from Simon Golub. They are consistently going out the door. I order multiples, but it always seems the slot is empty. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Hearts On Fire bridal is gaining steam because of lower entry points. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

Bridal did very well — vintage styles by Victor Corp. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

My line of state seal jewelry did great in March, and I have several orders for more. — Lisa McConnell; Lisa McConnell Jewelry Design Studio, Fort Worth, TX

Leddell, Rego and Mark Schneider are doing fantastically well for us right now. — Chuck Kuba; Iowa Diamond, Des Moines, IA

Citizen’s new signature line is getting great looks. We have sold three within a month. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

I have been successful with creating 1-carat-plus rings with white sapphire centers that can be upgraded to a diamond at a later anniversary or special occasion. I make certain that the white sapphires are certed stones to increase the perceived value of the ring. — Elizabeth Breon; Coast Jewelers, Florence, OR

Our line of African copper and brass jewelry. At an average price point of $30 an item, sales are brisk! — Steve Saint-Louis; Earthworks Gem Design Studio, Kent, WA

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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Hot Sellers