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Hot Sellers: May 2010

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INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

Top-selling jewelry brands for March*
Pandora (34), Chamilia (5), Rembrandt Charms (5), Rolex (5), Trollbeads (5), Elle (4), Tacori (4), Alwand Vahan (3), Citizen (3), Hearts On Fire (3), Hot Diamonds (3), Imperial (3), Kameleon (3), Carla Corp. (2), Lestage (2), Mark Tanzi (2), Sara Blaine (2), Sarah’s Hope (2), Simon Golub (2), SteelX (2), Studio Petra Azar (2)

*Jewelry brands mentioned by more than one of 203 Brain Squad members who responded when we asked what they’d be reordering in April.

Hot Sellers: May 2010

[h4]Frederic Duclos is selling great! Can hardly keep it in our cases!
— Angela Doering; JC Jewelers, Jackson, WY [/h4]

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Colored gemstones. I stock gems from around the world, and I have mall stores sending their managers in to my store just to see the gemstones in person. People love to create their own jewelry, and we do a lot of custom pieces that way. — Louise Cannon; The Country Jeweler, Allendale, MI

Half-carat-total weight round diamond studs from Simon Golub. They are consistently going out the door. I order multiples, but it always seems the slot is empty. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Hot Sellers: May 2010

Hearts On Fire bridal is gaining steam because of lower entry points. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

Bridal did very well — vintage styles by Victor Corp. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

My line of state seal jewelry did great in March, and I have several orders for more. — Lisa McConnell; Lisa McConnell Jewelry Design Studio, Fort Worth, TX

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Leddell, Rego and Mark Schneider are doing fantastically well for us right now. — Chuck Kuba; Iowa Diamond, Des Moines, IA

Citizen’s new signature line is getting great looks. We have sold three within a month. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

I have been successful with creating 1-carat-plus rings with white sapphire centers that can be upgraded to a diamond at a later anniversary or special occasion. I make certain that the white sapphires are certed stones to increase the perceived value of the ring. — Elizabeth Breon; Coast Jewelers, Florence, OR

Our line of African copper and brass jewelry. At an average price point of $30 an item, sales are brisk! — Steve Saint-Louis; Earthworks Gem Design Studio, Kent, WA

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Hot Sellers

Hot Sellers: May 2010

Published

on

INSTORE’s monthly round-up of what’s selling.

[componentheading]Hot Brands [/componentheading]

Top-selling jewelry brands for March*
Pandora (34), Chamilia (5), Rembrandt Charms (5), Rolex (5), Trollbeads (5), Elle (4), Tacori (4), Alwand Vahan (3), Citizen (3), Hearts On Fire (3), Hot Diamonds (3), Imperial (3), Kameleon (3), Carla Corp. (2), Lestage (2), Mark Tanzi (2), Sara Blaine (2), Sarah’s Hope (2), Simon Golub (2), SteelX (2), Studio Petra Azar (2)

*Jewelry brands mentioned by more than one of 203 Brain Squad members who responded when we asked what they’d be reordering in April.

Hot Sellers: May 2010

Advertisement

[h4]Frederic Duclos is selling great! Can hardly keep it in our cases!
— Angela Doering; JC Jewelers, Jackson, WY [/h4]

Colored gemstones. I stock gems from around the world, and I have mall stores sending their managers in to my store just to see the gemstones in person. People love to create their own jewelry, and we do a lot of custom pieces that way. — Louise Cannon; The Country Jeweler, Allendale, MI

Half-carat-total weight round diamond studs from Simon Golub. They are consistently going out the door. I order multiples, but it always seems the slot is empty. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Hot Sellers: May 2010

Hearts On Fire bridal is gaining steam because of lower entry points. — Bill Elliott; Ross Elliott Jewelers, Terre Haute, IN

Bridal did very well — vintage styles by Victor Corp. — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

Advertisement

My line of state seal jewelry did great in March, and I have several orders for more. — Lisa McConnell; Lisa McConnell Jewelry Design Studio, Fort Worth, TX

Leddell, Rego and Mark Schneider are doing fantastically well for us right now. — Chuck Kuba; Iowa Diamond, Des Moines, IA

Citizen’s new signature line is getting great looks. We have sold three within a month. — Scott Kelly; Jems Jewels & Gold, North Wales, PA

I have been successful with creating 1-carat-plus rings with white sapphire centers that can be upgraded to a diamond at a later anniversary or special occasion. I make certain that the white sapphires are certed stones to increase the perceived value of the ring. — Elizabeth Breon; Coast Jewelers, Florence, OR

Our line of African copper and brass jewelry. At an average price point of $30 an item, sales are brisk! — Steve Saint-Louis; Earthworks Gem Design Studio, Kent, WA

[span class=note]This story is from the May 2010 edition of INSTORE[/span]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular