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Hot Sellers

Hot Sellers: November 2009



INSTORE’s monthly round-up of hot products and sales trends in America’s jewelry stores.

[h3]Hot Brands[/h3]


Jewelry brands mentioned by more than one of the 159 survey participants who responded when we asked what they’d be reordering in


Pandora (33)
Chamilia (8)
Trollbeads (5)
Gabriel & Co. (4)
Simon Golub (4)
Rolex (4)
Zable Beads (4)
Rembrandt (3)
Sarah’s Hope (2)
Cherie Dori (2)
David Yurman (2)
Dobbs Of Boston (2)
Elle (2)
Fossil (2)
Hearts On Fire (2)
Natalie K (2)
Personality Beads (2)
Seiko (2)
Tacori (2)

[h3]Hot Sellers [/h3]

Expression Bracelets from Bernard’s of Boston are our biggest seller. They make an exceptional product, and it sells fantastically. — Mark Snyder; Snyder Jewelers, Weymouth, MA

SimStar charms are selling well. — Gene Gragg; Metal Works Fine Jewelry, Yorktown, IN

The Northern Gem Company does well for me! — Laurie Cusher; Hyde Park Jeweler, Hyde Park, NY

Caerleon Interchangeable Jewelry (by Goldman Kolber) has really been flying out the door! — Rachel Hardester; Lee Ann’s Fine Jewelry, Russellville, AR


It is amazing the variety of goods selling. What we have noticed is that medium-priced goods ($295-$1,295) have left quickest. Our target purchases for the season are for retail items in that budget window. — Denise Oros; Linnea Jewelers, La Grange, IL

Chelsea Taylor is selling like hot cakes! We met them at the smart jewelry show. Thanks! — Stephenie Bjorkman; Sami Fine Jewelry, Fountain Hills, AZ

From Parle wave pendants in silver to 18K diamond rings from Empire Corp., if it is unusual, we will sell it!  — Rosanne Kroen; Rosanne’s Diamonds & Gold, South Bend, IN

New designs are selling well. People like a fresh look. Mark Silverstein Imagines has some nice designs that are priced pretty good.  — Colby Homec; Homec Jewelers, La Quinta, CA

We finally decided to jump on board the bead trend. We are bringing in Chamilia and are excited to see how it will do.  — Brian Franklin; Generation Jewelers, Peoria, AZ

We purchased a collection of Riley Burnett, an Australian designer, and sold almost everything in two months  — Zdena Jiroutova; Z Folio Gallery, Solvang, CA


My hot summer seller was Batucada from Paris.  — Doris Blackburn, Blackburn Jewelers, Pincher Creek, AB

[span class=note]This story is from the November 2009 edition of INSTORE[/span]



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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