INSTORE’s monthly round-up of hot products and sales trends in America’s jewelry stores.

[h3]Hot Brands[/h3]

Jewelry brands mentioned by more than one of the 155 survey partici-pants who responded when we asked what they’d be reordering in August.

Pandora (37)
Heart On Fire (7)
Elle (5)
Chamilia (4)
Hot Diamonds (6)
Rolex (4)
Simon Golub (4)
Lestage (3)
Tacori (3)
Tag Heuer (3)
Ashi (2)
John Hardy (2)
Natalie K (2)
Personality Beads (2)
Quality Gold (2)
Rebecca (2)
Sarah’s Hope (2)
SteelX (2)
Stuller (2)
Trollbeads (2)
Zable Beads (2)

We are selling a little bit of every-thing, but I was surprised to know that our watch sales are way up. (Citizen, bulova, and wittenaur.) — Charles Brushert; J.R. Brushert Jewelers, Wausau, WI

Sterling reputation is selling well. — James Sickinger; Sickinger’s Jewelry, Lowell, IN

Very good action on Rego shared prong diamond wedding bands. — Jeffrey Bertman; Roger’s Jewelry, Quincy, MA

Judith Ripka jewelry has been a good seller. In the watch department, it is the two extremes: Rolex and Swiss Army. — Renee Kopel; William Barthman Jewelers, New York, NY

Batteries, Pandora and LeStage keep us going through the summer. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Halo rings under $995 are hot. — Woody Justice; Justice Jewelers, Springfield, MO

Rebecca is flying out of the case. — Lynn Greifenstein; Bartlett Jewelers, Bradenton, FL

Silver, the new platinum, is selling, selling and selling — any organic, yoga-momma-type items. Simple pendants with initials and maybe small gemstones. — Denise Oros; Linnea Jewelers, La Grange, IL

Michou. Brand new, and we’re almost sold out. — Terry & Sandy Smith; GoldSmith Jewelers, Little Falls, MN

We’ve designed new bridesmaid and groomsmen gift cases and we’ve done well with them. We stock mostly with items from Quality Gold, which look great and most of the items are triple key, which is great too. We also offer discounts for large wedding parties. — Lisa Baca; Princess Bride Diamonds, Huntington Beach, CA

Marriage pendants by Dangler Studios! We promoted these pendants for the anniversary season of June, July and August and they’ve performed very well. — Peter Manka Jr.; Ben Garelick Jewelers, Williamsville, NY

[span class=note]This story is from the September 2009 edition of INSTORE[/span]