Connect with us

Hot Sellers: September 2009

Published

on

INSTORE’s monthly round-up of hot products and sales trends in America’s jewelry stores.

Hot Sellers: September 2009

[h3]Hot Brands[/h3]

 

Jewelry brands mentioned by more than one of the 155 survey partici-pants who responded when we asked what they’d be reordering in August.

 

Advertisement

Pandora (37)
Heart On Fire (7)
Elle (5)
Chamilia (4)
Hot Diamonds (6)
Rolex (4)
Simon Golub (4)
Lestage (3)
Tacori (3)
Tag Heuer (3)
Ashi (2)
John Hardy (2)
Natalie K (2)
Personality Beads (2)
Quality Gold (2)
Rebecca (2)
Sarah’s Hope (2)
SteelX (2)
Stuller (2)
Trollbeads (2)
Zable Beads (2)

We are selling a little bit of every-thing, but I was surprised to know that our watch sales are way up. (Citizen, bulova, and wittenaur.) — Charles Brushert; J.R. Brushert Jewelers, Wausau, WI

Sterling reputation is selling well. — James Sickinger; Sickinger’s Jewelry, Lowell, IN

Very good action on Rego shared prong diamond wedding bands. — Jeffrey Bertman; Roger’s Jewelry, Quincy, MA

Judith Ripka jewelry has been a good seller. In the watch department, it is the two extremes: Rolex and Swiss Army. — Renee Kopel; William Barthman Jewelers, New York, NY

Advertisement

Batteries, Pandora and LeStage keep us going through the summer. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Halo rings under $995 are hot. — Woody Justice; Justice Jewelers, Springfield, MO

Rebecca is flying out of the case. — Lynn Greifenstein; Bartlett Jewelers, Bradenton, FL

Silver, the new platinum, is selling, selling and selling — any organic, yoga-momma-type items. Simple pendants with initials and maybe small gemstones. — Denise Oros; Linnea Jewelers, La Grange, IL

Michou. Brand new, and we’re almost sold out. — Terry & Sandy Smith; GoldSmith Jewelers, Little Falls, MN

We’ve designed new bridesmaid and groomsmen gift cases and we’ve done well with them. We stock mostly with items from Quality Gold, which look great and most of the items are triple key, which is great too. We also offer discounts for large wedding parties. — Lisa Baca; Princess Bride Diamonds, Huntington Beach, CA

Advertisement

Marriage pendants by Dangler Studios! We promoted these pendants for the anniversary season of June, July and August and they’ve performed very well. — Peter Manka Jr.; Ben Garelick Jewelers, Williamsville, NY

[span class=note]This story is from the September 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular

Hot Sellers

Hot Sellers: September 2009

Published

on

INSTORE’s monthly round-up of hot products and sales trends in America’s jewelry stores.

Hot Sellers: September 2009

[h3]Hot Brands[/h3]

 

Jewelry brands mentioned by more than one of the 155 survey partici-pants who responded when we asked what they’d be reordering in August.

Advertisement

 

Pandora (37)
Heart On Fire (7)
Elle (5)
Chamilia (4)
Hot Diamonds (6)
Rolex (4)
Simon Golub (4)
Lestage (3)
Tacori (3)
Tag Heuer (3)
Ashi (2)
John Hardy (2)
Natalie K (2)
Personality Beads (2)
Quality Gold (2)
Rebecca (2)
Sarah’s Hope (2)
SteelX (2)
Stuller (2)
Trollbeads (2)
Zable Beads (2)

We are selling a little bit of every-thing, but I was surprised to know that our watch sales are way up. (Citizen, bulova, and wittenaur.) — Charles Brushert; J.R. Brushert Jewelers, Wausau, WI

Sterling reputation is selling well. — James Sickinger; Sickinger’s Jewelry, Lowell, IN

Very good action on Rego shared prong diamond wedding bands. — Jeffrey Bertman; Roger’s Jewelry, Quincy, MA

Advertisement

Judith Ripka jewelry has been a good seller. In the watch department, it is the two extremes: Rolex and Swiss Army. — Renee Kopel; William Barthman Jewelers, New York, NY

Batteries, Pandora and LeStage keep us going through the summer. — Casey Gallant; Stephen Gallant Jewelers, Orleans, MA

Halo rings under $995 are hot. — Woody Justice; Justice Jewelers, Springfield, MO

Rebecca is flying out of the case. — Lynn Greifenstein; Bartlett Jewelers, Bradenton, FL

Silver, the new platinum, is selling, selling and selling — any organic, yoga-momma-type items. Simple pendants with initials and maybe small gemstones. — Denise Oros; Linnea Jewelers, La Grange, IL

Michou. Brand new, and we’re almost sold out. — Terry & Sandy Smith; GoldSmith Jewelers, Little Falls, MN

Advertisement

We’ve designed new bridesmaid and groomsmen gift cases and we’ve done well with them. We stock mostly with items from Quality Gold, which look great and most of the items are triple key, which is great too. We also offer discounts for large wedding parties. — Lisa Baca; Princess Bride Diamonds, Huntington Beach, CA

Marriage pendants by Dangler Studios! We promoted these pendants for the anniversary season of June, July and August and they’ve performed very well. — Peter Manka Jr.; Ben Garelick Jewelers, Williamsville, NY

[span class=note]This story is from the September 2009 edition of INSTORE[/span]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular