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How a Vegas-Style Residency Could Transform Your Next Trunk Show

Swap the single-night trunk show for a multi-day experience with talks, dinners, and live demos.

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How a Vegas-Style Residency Could Transform Your Next Trunk Show
Put a world-famous designer in the spotlight — and give your clients front-row seats. PHOTO: ISTOCKPHOTO

VEGAS HAS ADELE. Could you have a world-famous jewelry designer? Consider booking a top name for a multi-day “residency” — Day 1: an inspirational talk on their creative journey. Day 2: a curated showcase of signature pieces. Day 3: an intimate catered dinner with your best clients. Day 4: a live demonstration of their technique. Smaller stores can adapt with regional designers and shorter runs. It’s an event series, not just a trunk show.

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