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How I Should Have Answered the Customer Who Told Me Zales Would Pay More for Her Ring

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“Really? So you can go buy a Ford and drive it for six years, then take it to the Chevy dealer and get what you paid for it in exchange for a new car?”

To the customer who wanted to trade in her M-N color diamond band of I-1 goods. She didn’t like my offer and said Zales would give her $700 in trade. We said she should take the deal from Zales.

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He Doubled His Sales Goals with Wilkerson

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