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How to Deliver a “WOW” Customer Experience

Part TWO: How One Phone Call Led To An Unforgettable Customer Experience

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BECAUSE OF THE PANDEMIC and the ease of technology, many clients and potential customers are not coming into your store, but they still want to buy jewelry. So how do you deliver an amazing experience over the phone or remotely in other ways?

I once had an associate come into my office saying she had a gentleman on the phone who wanted a 2-carat diamond in a custom setting, and he could not come into the store. The sales associate was going crazy running around looking for a 2-carat diamond. My advice to the associate was to breathe, stop looking for a diamond, and let’s take the time to get to know this client.

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The guy did not want a 2-carat diamond; he wanted an experience. I got on the phone, had an hour-long conversation with the gentleman, and found out he had a rare disease and had a short time left to live. He had been married over 40 years and wanted to make a special ring for his wife before saying his goodbyes. After listening and getting to know him I offered to hand select diamonds for him, send him live videos, then FaceTime so we could chat about the videos I had sent him. He was so impressed with receiving a personalized experience and feeling like he was in the store.

Long story short, we found a diamond and made a custom setting for him. Because he could not leave his home, I suggested that my associate and I drive to his home an hour away once the ring was ready. Obviously, when going to a customer’s home, you do not know what to expect, and of course you’re dressed in business attire. We showed up at the home, which was a farm, and I was wearing a white and blue pinstripe dress and 4-inch wedge heels.

Not the best pick for farm attire.

He took us on a tour of his 20-acre property, which had multiple homes that he and his son had built throughout the years. His story touched my heart, and I was so grateful that we got this opportunity to work with him.

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Before we left, he said, “I must tell you, your dress is so beautiful, and my wife would look stunning in this. Can you share with me where you got this, and perhaps I will gift her this to wear the night she receives this ring?” I asked for her dress size, and the next day it was shipped to his home.

You never stop with the experience. This customer was a lesson for the associate who worked next to me from start to finish. She found out very quickly why my customers were so loyal to me and why they never would work with anyone else. I always went above and beyond for my customers, and after this day, she knew how to give a true “wow” experience. It was an experience that changed both of our lives.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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