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How to Access WE ARE Jewellery Live: Artificial Intelligence and Emotional Storytelling, IEG’s Recipe for Unveiling the Latest From Made In Italy

On Tuesday 23rd March at 1 pm, in direct streaming on Italian Exhibition Group’s Jewellery Golden Cloud.




(PRESS RELEASE) VICENZA/AREZZO, ITALY — Anticipation is growing for WE ARE Jewellery, the b2b event in live streaming created by Italian Exhibition Group which, on 23rd March at 1 pm on the web channel, will video-display the latest Made in Italy jewellery collections to international buyers logged on from the main gold and jewellery markets of reference.

The latest proposals from 32 exhibiting companies, with a photo gallery and detailed technical information sheets, are already just a click away for a preview on the Jewellery Golden Cloud, the digital environment that IEG has set up for the occasion. The user-friendly interface, programmed for immediate and easy-to-use surfing and boosted by an artificial intelligence system, will make targeted matching between buyers and companies much easier thanks to detailed profiling of the connected users.

Buyers are invited to register on the Oroarezzo site (direct link: here​​​​​​) and create their profiles by completing the fields to provide a more effective digital experience. It will immediately be possible to schedule business meetings which can be held also through video calls directly on the platform and can even continue until 23rd April.

On 23rd March, at 1 pm, under the artistic management of Beppe Angiolini, WE ARE Jewellery will feature an emotional storytelling session in which jewellery will be the element linking the jewellery frames filmed inside Arezzo’s historical Lambardi building, which now houses the Sugar boutique. “We used cinematographic machines and tools, selecting various techniques to capture every detail and take the buyers inside the place where the jewellery frames were shot, just as if they were physically there,” says film director Alessandro Torraca. “We have sequential shots, different scenes for each frame and we sometimes purposefully deleted the difference between on-stage and backstage to find spontaneity. The language is entirely jewellery and acting-oriented.”

Jewellery is the recurring theme in a story that belongs to every woman in the world. It leverages on the idea of universal and international femininity thanks to the models with their heterogeneous features, ambassadors of diversity and the mirror of Italy and the world today.




Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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