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How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

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How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

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We’re sure you’ve read stories about people spending ridiculous amounts of money on diamond-studded collars for their dogs. So how about for one week only — National Pet Week — you get in some of the “better” pet stuff for one case or even just one special section on your website? Market it, maybe even do a co-promotion with the local shelter. And some of that “ridiculous money” might just flow your way.

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The May is Gold Month campaign may be the baby of big jewelry retailers and the World Gold Council, but grab those corporate coattails. After all, May is filled with traditional gifting opportunities.

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National Teacher Day. Donate jewelry to a teacher who has won a recent award. Alert the local paper and schedule that teacher to come in and receive his or her prize.

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Consider hosting a men’s-only shopping night a week before Mother’s Day. But don’t forget the non-traditional gifters: kids to moms, moms to adult daughters who are moms, and grandchildren to grandmothers.

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When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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