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How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

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How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

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We’re sure you’ve read stories about people spending ridiculous amounts of money on diamond-studded collars for their dogs. So how about for one week only — National Pet Week — you get in some of the “better” pet stuff for one case or even just one special section on your website? Market it, maybe even do a co-promotion with the local shelter. And some of that “ridiculous money” might just flow your way.

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The May is Gold Month campaign may be the baby of big jewelry retailers and the World Gold Council, but grab those corporate coattails. After all, May is filled with traditional gifting opportunities.

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National Teacher Day. Donate jewelry to a teacher who has won a recent award. Alert the local paper and schedule that teacher to come in and receive his or her prize.

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Consider hosting a men’s-only shopping night a week before Mother’s Day. But don’t forget the non-traditional gifters: kids to moms, moms to adult daughters who are moms, and grandchildren to grandmothers.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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