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How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

Published

5 years ago

April 25, 2018

INSTORE Staff Instore May 2018 Issue

How to Capitalize on National Pet Week, Mother’s Day and Other May Dates

6-14

We’re sure you’ve read stories about people spending ridiculous amounts of money on diamond-studded collars for their dogs. So how about for one week only — National Pet Week — you get in some of the “better” pet stuff for one case or even just one special section on your website? Market it, maybe even do a co-promotion with the local shelter. And some of that “ridiculous money” might just flow your way.

The “May is Gold Month” campaign may be the baby of big jewelry retailers and the World Gold Council, but grab those corporate coattails. After all, May is filled with traditional gifting opportunities.

National Teacher Day. Donate jewelry to a teacher who has won a recent award. Alert the local paper and schedule that teacher to come in and receive his or her prize.

Consider hosting a men’s-only shopping night a week before Mother’s Day. But don’t forget the non-traditional gifters: kids to moms, moms to adult daughters who are moms, and grandchildren to grandmothers.

Related Topics: Calendar INSTORE May '18

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Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”