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Dave Richardson

How to Capture the Attention of Smartphone Users

Tell a romantic story about your clients.

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How to Capture the Attention of Smartphone Users

Tip: Romance Captures Smartphone Users

WHY IT IS TRUE: People are not only using smartphones to shop, they are sharing their shopping experience with others in their network. You must capture their attention.

PLAN OF ACTION: Rather than just trying to sell people something on social media, take an opportunity to tell a romantic story about your clients. Change the story frequently, and encourage others to share their story with their friends.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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