Connect with us

Dave Richardson

How to Capture the Attention of Smartphone Users

Tell a romantic story about your clients.

mm

Published

on

How to Capture the Attention of Smartphone Users

Tip: Romance Captures Smartphone Users

WHY IT IS TRUE: People are not only using smartphones to shop, they are sharing their shopping experience with others in their network. You must capture their attention.

PLAN OF ACTION: Rather than just trying to sell people something on social media, take an opportunity to tell a romantic story about your clients. Change the story frequently, and encourage others to share their story with their friends.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

Promoted Headlines

Most Popular