Dave Richardson

How to Capture the Attention of Smartphone Users

Tell a romantic story about your clients.

Published

7 years ago

August 17, 2018

Dave Richardson Instore September 2018 Issue

How to Capture the Attention of Smartphone Users

Tip: Romance Captures Smartphone Users

WHY IT IS TRUE: People are not only using smartphones to shop, they are sharing their shopping experience with others in their network. You must capture their attention.

PLAN OF ACTION: Rather than just trying to sell people something on social media, take an opportunity to tell a romantic story about your clients. Change the story frequently, and encourage others to share their story with their friends.

Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.