Connect with us

Dave Richardson

How to Capture the Attention of Smartphone Users

Tell a romantic story about your clients.

mm

Published

on

Tip: Romance Captures Smartphone Users

WHY IT IS TRUE: People are not only using smartphones to shop, they are sharing their shopping experience with others in their network. You must capture their attention.

PLAN OF ACTION: Rather than just trying to sell people something on social media, take an opportunity to tell a romantic story about your clients. Change the story frequently, and encourage others to share their story with their friends.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular