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Dave Richardson

How to Capture the Attention of Smartphone Users

Tell a romantic story about your clients.

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Tip: Romance Captures Smartphone Users

WHY IT IS TRUE: People are not only using smartphones to shop, they are sharing their shopping experience with others in their network. You must capture their attention.

PLAN OF ACTION: Rather than just trying to sell people something on social media, take an opportunity to tell a romantic story about your clients. Change the story frequently, and encourage others to share their story with their friends.

David Richardson is a certified professional speaker and a consultant to retail jewelers and manufacturers worldwide helping them grow their diamond bridal engagement business.

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