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How to Sell a Treated Diamond

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Published

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Sales advice from Aleah Arundale.

Treated diamonds are one option for customers who want sparkle on a budget.

In the video below, Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group offers some advice on selling these clarity-enhanced stones. She provides some helpful phrases you can borrow when talking with clients, along with a clever analogy involving a Lexus. 

Take a look:



ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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Tips and How-To

How to Sell a Treated Diamond

mm

Published

on

Sales advice from Aleah Arundale.

Treated diamonds are one option for customers who want sparkle on a budget.

In the video below, Aleah Arundale of the popular Jewelers Helping Jewelers Facebook group offers some advice on selling these clarity-enhanced stones. She provides some helpful phrases you can borrow when talking with clients, along with a clever analogy involving a Lexus. 

Take a look:



ALEAH ARUNDALE is a third-generation GIA graduate gemologist and a fifth-generation jeweler turned loose diamond wholesaler. Selling diamonds on the road lets her share great ideas from hundreds of different jewelers from all over the country. Sign up for her Jewelry Sales Tips newsletter by emailing her at aleah@olympiandiamonds.com or calling (800) 882-8900.

Advertisement

Advertisement

SPONSORED VIDEO

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

Promoted Headlines

Most Popular