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How to Sell Lab-Grown Diamonds – Part II

GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store.

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YOU MAY THINK you know all there is to know about lab-grown diamonds. But even if you’re a seasoned retailer, this extremely hot product category has its own set of rules. In this second-in-a-series of webinars about the subject, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store. In this webinar, you’ll learn: merchandising do’s and don’ts for lab-grown; why it’s vital to train your sales staff about lab-grown; how a lack of understanding can lead to customer confusion; and how you can successfully sell this category without impeding on your natural diamond business.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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