How to Sell Lab-Grown Diamonds – Part II

GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store.

Published

2 years ago

July 15, 2022

SmartWork Media Content Studio

YOU MAY THINK you know all there is to know about lab-grown diamonds. But even if you’re a seasoned retailer, this extremely hot product category has its own set of rules. In this second-in-a-series of webinars about the subject, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store. In this webinar, you’ll learn: merchandising do’s and don’ts for lab-grown; why it’s vital to train your sales staff about lab-grown; how a lack of understanding can lead to customer confusion; and how you can successfully sell this category without impeding on your natural diamond business.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”