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How to Sell Lab-Grown Diamonds – Part II

GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store.

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YOU MAY THINK you know all there is to know about lab-grown diamonds. But even if you’re a seasoned retailer, this extremely hot product category has its own set of rules. In this second-in-a-series of webinars about the subject, GN Diamond’s Asaf Herskovitz and sales trainer Shane Decker will discuss how to sell lab-grown diamonds, how to merchandise them and why it’s important to carry them in your store. In this webinar, you’ll learn: merchandising do’s and don’ts for lab-grown; why it’s vital to train your sales staff about lab-grown; how a lack of understanding can lead to customer confusion; and how you can successfully sell this category without impeding on your natural diamond business.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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