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During the holidays, jewelry customers run the risk of buying something the recipient doesn’t actually like.

You’d think, then, that a store gift card might be the perfect solution.

So why doesn’t anybody buy them?

In the video below, marketing specialist Jim Ackerman notes that it’s a time of year when jewelers are running many other special offers. Gift cards, meanwhile, are purchased at full price.

So why not discount your gift cards? The strategy “could have a tremendous impact on your sales this holiday season,” he says.

In the video, Ackerman offers his reasoning plus a few tips and tricks to make the idea work.

Learn more:


Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

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Jim Ackerman

Video: Hand Out Specialty Items That Jewelry Buyers Actually Care About

Certain items are much more likely than others to be effective.

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HAVE YOU TRIED handing out specialty advertising items like pens and mugs?

Many jewelers have such items made up bearing their logos and contact information, only to find that their efforts don’t generate much business, says Jim Ackerman.

In this episode of Marketing Gems, he explains that certain items are much more likely than others to be effective.

Watch the clip:

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Jim Ackerman

Video: How to Use Automation to Boost Your Marketing

Jim explains how to pull it all together when you’re setting up a digital marketing plan.

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IN EARLIER EPISODES of Marketing Gems, Jim Ackerman talked about finding new customers before your competitors do and turning prospects into paying customers.

In today’s video, he explains the nuts and bolts of making it all work.

The key: marketing automation software.

Watch the clip:

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Jim Ackerman

Video: How to Turn Prospects Into Paying Jewelry Customers

It’s time to build a strong relationship.

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SO YOU HAVE a prospect!

You reached a potential jewelry customer before your competitors did, and now it’s time to build a relationship.

Go about it the right way and the prospect just may become a buyer some day.

In the video below, marketing specialist Jim Ackerman outlines techniques to increase your chances of success.

Watch the clip:


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