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Brain Squad

How Were January Sales? 21 Jewelers Report In

INSTORE readers share their thoughts on 2020 so far.



WE ASKED OUR Brain Squad survey group how 2020 sales have been so far. For the most part, it seems jewelry retailers are happy with how the year has begun, though some are afraid of how the current coronavirus epidemic and the upcoming elections could affect business. (We’d love to hear how your store is doing! Join our Brain Squad monthly survey group at and get a cool new T-shirt for your trouble.)

  • We have been surprisingly busy, not just with Valentine’s, but with repairs, custom work, appraisals, busy busy busy! The true sign that you know, AND you are doing, is having a customer that can never be pleased leave not only happy, but wanting more, singing your praises, and sending their friends in! — Kelli R., Salina, KS
  • I am optimistic for the upcoming year. The elections have me a little worried, but not too much. — Tommy T., Perry Hall, MD
  • January was quiet, but February is off to a great start! Hope it continues! — Laurie C., Hyde Park, NY
  • The rise in gold price has not affected gold sales as we thought it might. The lower prices on lab-grown diamonds have taught us that it is much easier to deal with prices going lower than going higher. — Alex W., Torrance, CA
  • January was not good. — John H., Madison, WI
  • 2020 is off to a great start. I think it will be a good one. — Robert K., Boise, ID
  • January has 2020 off to a good start for us. — Donnie B., Gainesville, FL
  • Looks fine. The pandemic will be an interesting phenomenon to observe, however. — Mark N., Highland Park, IL
  • We had a great January!! Hoping that February treats us well toooooo!! — Mary Jo C., Rutland, VT
  • 2020 off to a good start … cautiously optimistic for the year. — Rob D., Minneapolis, MN
  • January was awesome — no idea why but bridal was hot along with loose. So far, February is starting off about the same. — Tom N., Spencer, IA
  • Slow start, last week of January picked up nicely. — Lisa M., Fort Worth, TX
  • So far November, December, and January have been up months. — Bruce B., Lyndhurst, OH
  • Surprisingly well. Attitudes aren’t that good, but the pocketbook is better than in years past. — Karen S., Centralia, IL
  • Looking good so far! — John A., Bala Cynwyd, PA
  • 2020 has been better than expected so far, outside of all the tragedies of illness and loss of life. We are optimistic in trying to constantly reinvent our business, and rely on INSTORE to keep us informed and updated on what is happening in our industry. — Annette K., Stillwater, OK
  • Crazy busy January, but the gods were kind to us here in Wisconsin. The weather has been lovely, and folks have been out and about all month. — Jo G., Oconomowoc, WI
  • So far, 2020 is shaping up to be a very good year, thanks at least in part to President Trump’s great economy and low unemployment rate. — James S., Lowell, IN
  • January has been hectic, but outstanding. People are getting the remounts done that they have been putting off for years. I expect a prosperous year. — Rick N., Fernandina Beach, FL
  • Off to a great start! Keep the ball rolling! — Shannon P., Altus, OK
  • So far so good! — Stacey H., Lincolnwood, IL

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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