True Tales

Humor: One Jeweler’s Great Service is Another’s … Waste of Time

Home delivery of a $35 order just wasn’t worth it.

Published

1 year ago

February 2, 2023

INSTORE Staff Instore February 2023 Issue

WITH ALL THE COVID issues, we offered curbside service and delivery. Along comes a young mother who wants small hoops or studs that won’t come out of her 1-year-old’s ears. After being shocked that what she wants costs $500, she settles on a pair of sleepers for $35. Then asks us if we can deliver them to her home for free. I am sure some jewelers would say that is what great customer service is about, but I would humbly disagree and say that is how time is wasted. The offer was made to mail the item or arrange a delivery service … at a cost. — David B., Calgary, AB

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”