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Humor: One Jeweler’s Great Service is Another’s … Waste of Time

Home delivery of a $35 order just wasn’t worth it.

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WITH ALL THE COVID issues, we offered curbside service and delivery. Along comes a young mother who wants small hoops or studs that won’t come out of her 1-year-old’s ears. After being shocked that what she wants costs $500, she settles on a pair of sleepers for $35. Then asks us if we can deliver them to her home for free. I am sure some jewelers would say that is what great customer service is about, but I would humbly disagree and say that is how time is wasted. The offer was made to mail the item or arrange a delivery service … at a cost. — David B., Calgary, AB

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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