Connect with us

True Tales

Humor: This Customer Wanted to Know Where He Could Find a Better Ring

The jeweler was at a loss for words.





“I had repaired (for the third time) a really poor-quality engagement ring for a young man (he had purchased it at Walmart), and I advised him that he should consider a better made ring for longevity. He agreed and asked if I could recommend a good place to get one. We were standing in front of my bridal section at the time. I looked at my showcases and back at him and replied, ‘No.’ He thanked me and left. I’m not sure why I feel like I dodged a bullet on that one.” — Rick Sanders, Sanders Jewelers, Gainesville, FL

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at



Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular