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True Tales

Humor: This Customer Wanted to Know Where He Could Find a Better Ring

The jeweler was at a loss for words.





“I had repaired (for the third time) a really poor-quality engagement ring for a young man (he had purchased it at Walmart), and I advised him that he should consider a better made ring for longevity. He agreed and asked if I could recommend a good place to get one. We were standing in front of my bridal section at the time. I looked at my showcases and back at him and replied, ‘No.’ He thanked me and left. I’m not sure why I feel like I dodged a bullet on that one.” — Rick Sanders, Sanders Jewelers, Gainesville, FL



This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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