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I Am Rare, Stunning and Contain a Gemological Mystery in My Core

I am California’s official gemstone (no Googling allowed!).

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I Am Rare, Stunning and Contain a Gemological Mystery in My Core

I AM ONE OF the world’s rarest gemstones and one of gemology’s greatest mysteries — science has been unable to explain my color, nor has anyone been able to artificially reproduce my crystal structure. First found in California’s southern Mount Diablo range in 1906, I am today that state’s official gemstone. Shreve & Co., the famed San Francisco store, led the drive to market me as a jewelry stone but despite my stunning brilliance — my dispersion is only slightly less than that of a diamond — I have never caught on with consumers (I am a little soft and usually very small in gem quality samples). Nevertheless, I remain highly prized among collectors.

Who am I?

Chris Burslem is Group Managing Editor at SmartWork Media.

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MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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