(PRESS RELEASE) To promote and enhance the creativity and superior technical skills of Made in Italy jewellery. This is the aim of Oroarezzo and Italian Exhibition Group through PREMIERE, the traditional contest for the best manufacturing companies in the Italian gold districts, now at its thirtieth edition in 2020 and officially presented Thursday on the Show’s Instagram channel at 6 pm by Art Director and Honorary President of the Chamber of Fashion Buyers, Beppe Angiolini.
The event, originating in the heart of the Arezzo territory as part of OROAREZZO, IEG’s show dedicated to the very best of the Italian peninsula’s gold and jewellery manufacturing, the prime expression of jewellery production quality, which will be back in 2021, promotes the design, brilliance and urge for innovation within Italian industry: that “art of manufacturing” recognized and appreciated the world over. And this year, the event will take on a new format, the PREMIERE Digital Edition, celebrating jewellery as a symbol of reprisal on-line: through the language of the web and by exploiting the potential of the social networks, Italian goldsmiths are called upon to promote their own most iconic creations, the jewel that best represents the company’s values, productive capacity and technological know-how. Regulations and entry form on www.oroarezzo.it
The initiative confirms IEG’s commitment to promoting the excellences of the national districts and the Arezzo territory, supporting companies in the post lockdown phase and flanking them in a digitalization process by providing them with highly professional services to improve their on-line presence and boost the visibility of their creations on the international markets with projects such as “Oroarezzo On Stage”, a virtual window that, through photos and videos, tells the stories of the sector’s players and new products and to which about a hundred or so companies have already adhered.
