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IEG: With T. Gold, Vicenzaoro is the “Innovation Hub” for the Entire Jewelry Supply Chain

Event is happening from January 17-22.

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(PRESS RELEASE) VICENZA, ITALY – Once again this year, Vicenzaoro January will be celebrating its hi-tech aspect with T.GOLD, the international show for jewelry machinery and the most innovative technologies applied to gold and jewelry processing. In fact, from 17th to 22nd January, the Italian Exhibition Group event will consolidate its role of innovation hub for the entire jewelry supply chain by offering a complete overview of all the latest ideas that can qualitatively enhance jewelry manufacture and processing in an increasingly more international and heterogeneous market.

Six exhibition days with seminars and workshops will spotlight a technological know-how that historically speaks Italian and has asserted itself over the years as the most sought-after among international operators, underlining the inseparable bond between creative skill and the technologies whose innovations now involve every aspect of the production process. An opportunity for jewelry companies to increase their competitiveness by equipping themselves with the largely Made-in-Italy skills and abilities that are leading the global technology and machinery market.

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T.GOLD will therefore see the debut of all the very latest tech entries in the gold and jewelry sector able to dictate future trends, thanks to the presence of key exhibiting companies such as Legor, Sisma, OMPAR and Novagum from Italy, Gemvision and 3D Systems from the United States and a significant attendance of German firms.

Moreover, T.GOLD acts as a meeting point for artisans, companies and advanced technology suppliers thanks to its partnership with AFEMO (Italian Association of Jewelry Machinery Manufacturers and Exporters) and Italian Exhibition Group’s collaboration with the Italian Foreign Trade Agency (ICE), which has extended the audience of incoming buyers from countries such as Uzbekistan, India, Indonesia, Malaysia and Thailand.

The not-to-be-missed appointment with the Jewelry Technology Forum, Europe’s exclusive international conference on new technologies and the latest trends in the jewelry sector, co-organized with Legor Group, will be held on 19th January 2020.

JTF offers a training moment for new and veteran gold and jewelry operators alike, providing the chance to compare and be updated on sector progress and trends. This year, the event will once again feature the experiences of exceptional speakers from the business and academic worlds. The topics under discussion will range from crystalline grain to innovation planning, from acrylic photopolymer 3D models for micro-casting to the macro-economic scene. The event will draw to a close with a closer look at the topic of synthetic diamonds.

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Innovation will, however, be a transversal theme at Vicenzaoro. Indeed, the unmissable new entries this year will include considerable focus on the younger generation.

‘The Gold Run’ hackathon specifically addresses the new generations of innovators. Thousands of university students will, in fact, be able to translate the fundamental multi-disciplinary skills that lie behind gold-jewelry production, from chemistry to physics, from design to the implementation of digital technologies, into unprecedented and tangible projects. The 40 best proposals for creating a new product or innovative packaging will be submitted to an advisory board made up of prominent sector experts.

Lastly, with its “StartUp and Carats” project, for the first time IEG will be launching a focus on the Start-Up and innovative SME world as a further means to innovate the supply chain. Exploiting the strategic co-management with ICE, the initiative will provide visibility to new business models that are seeking to enter the jewelry scene and will offer talks and moments of encounter as well as the involvement of international incubators.

For information, refer to the following website: www.vicenzaoro.com/it/january

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Think Like a Millennial to Sell to a Millennial: GN Diamond’s In-Store Selling Platform Offers Advantage Over Internet Sites

It’s time to take this demographic seriously.

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(PRESS RELEASE) Millennials may be undervalued as jewelry and gemstone customers, but as the largest living generation in the U.S., with $600 billion in annual spending, it’s time to take this demographic seriously.

Born between 1981 and 1996, millennials came of age alongside computers, digital technologies and social media. These tech-savvy shoppers love to research and purchase online, so it’s crucial that diamond sellers can meet them in-store with technologically advanced, interactive online sales tools.

Convert Millennial Browsers into Buyers with an Innovative Selling Tool

Diamond Hunt, the new GN Diamond platform, is an interactive selling tool that addresses millennials’ pain points with technology conveniently at their fingertips. The online loose diamond database mimics what consumers see on internet sites, only with powerful added value.

Here’s how the platform answers the key questions held by 20- and 30-something shoppers in their native digital language.

Light Performance Millennials are skeptical as to how two seemingly similar diamonds can have up to a 70% price difference. The GN Diamond platform utilizes a third party to objectively grade the brilliancy and brightness of a diamond, clearly demonstrating why one SI2 is better than another.

V360 Views Smart-phone-loving millennials easily gain a 360 degree view of the loose diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. The fully transparent views surpass the typical videos and images used by online retailers.

Gemprint The world’s most sophisticated, non-invasive, positive identification technology records the unique optical “fingerprint” of each diamond. Gemprint is recognized by most insurance companies, some of whom offer 10% off of annual insurance premiums once registered.

GN Gives You an Advantage with Millennials

The GN Diamond platform revolutionizes the way millennial consumers buy diamonds in-store, and it’s as easy as scanning a QR code. Learn more at www.gndiamond.com, and shop over $70 million of loose diamonds certified by GIA, AGS and EGL USA, all with the Gemprint ID.

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GN Diamond Offers Earring Size Simulator on Easy-to-Use Retailer Platform

The APP offers a visual simulation of what a diamond stud looks like on the earlobe.

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(PRESS RELEASE) The 2019 holiday season through January has been one of the strongest periods for diamond stud sales.

Bread-and-butter studs from 1/4 ct up to 1 1/2 carat have always been most popular, but GN has seen larger studs from 2 carats to 6 carats becoming additional hot sellers. The company believes it will continue to see an uptick in sales through Valentine’s Day and the spring bridal season.

Simplistically beautiful, studs should produce up to 12% of a retail store’s annual revenue. Diamond studs are a great add-on to any bridal sale. In the words of Shane Decker, “Never stop selling until the customer tells you to stop.”

GN’s new APP offers a visual simulation of what a diamond stud looks like on the earlobe from ¼ carat to 2 carats.  The consumer can easily see the difference between martini set or four-prong set in all different sizes that reflect their own taste and budget.

In addition, GN Diamond creates a point of distinction for the retail jeweler and offers a light brilliancy score on all of its diamond studs. Each pair is sent to a third-party independent laboratory to evaluate brightness and sparkle. GN’s studs are proven to score in the top 96% of the world’s brightest diamonds. Furthermore, each pair is Gemprinted providing a unique fingerprint of each diamond which will offer the end consumer up to a 10% discount on annual insurance premiums. There is such a competitive market with diamond studs that these
features may help retailers gain the edge over their competition and overcome common objections and obstacles that salespeople face on a daily basis.

GN Diamond is open seven days a week at www.gndiamond.com, striving every day to help jewelers sell more diamonds.

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AGA Adds Robert Weldon to Tucson Conference Line-Up

The conference is set for Feb. 5.

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(PRESS RELEASE) The Accredited Gemologists Association has announced the addition of Robert Weldon to the list of presenters at the annual AGA Tucson conference on Feb. 5 at the Marriot University Park hotel.

Weldon, who will be receiving this year’s AGA Bonanno Award for Excellence in Gemology, is to discuss the ongoing project of educating artisanal miners of East Africa about the stones they recover. Through GIA funding and a contract with Pact, a Washington, DC, non-governmental development organization with offices in Tanzania, the program has put valuable information into the hands of the people whose livelihood depends on mining gemstones.

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Started over a decade ago through the inspiration of fellow Bonanno Award winner Dr. James Shigley, a GIA Distinguished Research Fellow, the program features a book with descriptive text in Swahili and numerous photographs of the gems being recovered. An inspection tray and instructions in cleaning and examination teaches the miners to recognize stone quality of their rough material. After the first class was presented to the Tanzanian Association of Women Miners, it has spread through Tanzania with the intent of reaching 10,000 miners across East African nations.

Weldon, director of the Richard T. Liddicoat Gemological Library and Information Center at GIA, co-wrote the manual and with the GIA staff, has seen immediate results for the over 1.000 miners already trained. Miners are now able to bargain better with their buyers and return more money to their families and communities. The social impact of the project has been enormous and exposure to the supply chain has opened up other opportunities for miners, such as gem cutting and jewelry manufacture.

The AGA conference is a day of gemological insights and discoveries, with Weldon being joined by presentations from Dr. Jeffrey Post, Dr. Laurent Cartier, Dr. Aaron Palke, Richard Hughes and workshops with Eric Fritz, Samantha Lloyd and Claire Scragg. The evening gala and presentation of the Bonanno Award is included with the conference registration and may also be purchased separately.

Conference registration includes continental breakfast, light lunch & the AGA Annual Gala & Dinner featuring great networking opportunities, music, dance floor & the presentation of the Antonio C. Bonanno Award for Excellence in Gemology to Robert Weldon. Early registration fees through Jan. 28 provide substantial savings online at www.accreditedgemologists.org.

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