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Editor's Note

If You Haven’t Experienced All of INSTORE Online Yet, Why Wait?

A new website, podcasts, webinars and more come online from INSTORE.

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If You Haven’t Experienced All of INSTORE Online Yet, Why Wait?

IF ALL YOU WANT FOR CHRISTMAS is a sizzling, user-friendly online experience that jam-packs the latest industry news, advice and stories into one easy-to-read format, then you’re in luck!

The new Instoremag.com is now live, and if you haven’t given it a look yet, prepare to be instantly charmed. The fast-loading site makes browsing a breeze. You can scroll through the latest news, tips, videos and podcasts, human-interest stories, and product coverage with big headlines and images galore.

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode
The Business of Jewelry

Smith and DeGroot Release “Much Ado About Lab-Grown Diamonds” Podcast Episode

New “The Business of Jewelry” Podcast Addresses Questions of Hiring
The Business of Jewelry

New “The Business of Jewelry” Podcast Addresses Questions of Hiring

Podcast: Put Your Heart in Your Business
JimmyCast

Podcast: Put Your Heart in Your Business

As excited as I am about our new website, I’m equally stoked about our fresh stable of podcasts. Kyle Bullock, a smooth-voiced fourth-generation retailer from Roswell, NM, presents “Over the Counter,” which tells the stories of inspirational and memorable jewelry sales. Jewelry journalist Barbara Palumbo interviews a variety of industry figures in “The Barb Wire”; it’s light-hearted, freewheeling talk radio for the jewelry industry. And group editorial director David Squires conducts in-depth conversations with top retailers in “Secrets of America’s Coolest Stores.” Search “INSTORE” in the Podcasts app on Apple or simply listen to the shows on instoremag.com.

And lest I forget, we’ve also come blasting out of the gates with several “INSTORE Live” webinars, featuring marketing experts like Andrea Hill and Shane O’Neill, top digital companies like Podium and respected organizations like Platinum Guild International.

That’s a lot of marvelous, unmissable information, and I haven’t even talked about this issue yet! Rest assured you’ll love our hilarious “Holiday True Tales” and feel uplifted by “Kids Quest,” the story of a young girl learning to love the jewelry industry.

Talk to you next year!

If You Haven’t Experienced All of INSTORE Online Yet, Why Wait?

Trace Shelton

Editor-in-Chief, INSTORE
trace@smartworkmedia.com

 

Five Smart Tips You’ll Find in This Issue

  • Create a custom visual standards manual (CVSM) to systematize the look and feel of your store. (Linda Cahan, page 51)
  • Hold special VIP shopping hours for your social media fans one evening during the holidays. (Manager’s To-Do, page 24)
  • Send your team members home whenever possible to avoid holiday fatigue. (Buzz Session, page 56)
  • Ask all job candidates to take a personality and skills assessment before you interview them. (Ask INSTORE, page 54)
  • On any piece with five to 20 gemstones, charge $28 to check, tighten and retighten within 12 months; $35 for 21 stones or more. (David Geller, page 52)

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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