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Editor's Note

If You Haven’t Experienced All of INSTORE Online Yet, Why Wait?

A new website, podcasts, webinars and more come online from INSTORE.

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IF ALL YOU WANT FOR CHRISTMAS is a sizzling, user-friendly online experience that jam-packs the latest industry news, advice and stories into one easy-to-read format, then you’re in luck!

The new Instoremag.com is now live, and if you haven’t given it a look yet, prepare to be instantly charmed. The fast-loading site makes browsing a breeze. You can scroll through the latest news, tips, videos and podcasts, human-interest stories, and product coverage with big headlines and images galore.

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As excited as I am about our new website, I’m equally stoked about our fresh stable of podcasts. Kyle Bullock, a smooth-voiced fourth-generation retailer from Roswell, NM, presents “Over the Counter,” which tells the stories of inspirational and memorable jewelry sales. Jewelry journalist Barbara Palumbo interviews a variety of industry figures in “The Barb Wire”; it’s light-hearted, freewheeling talk radio for the jewelry industry. And group editorial director David Squires conducts in-depth conversations with top retailers in “Secrets of America’s Coolest Stores.” Search “INSTORE” in the Podcasts app on Apple or simply listen to the shows on instoremag.com.

And lest I forget, we’ve also come blasting out of the gates with several “INSTORE Live” webinars, featuring marketing experts like Andrea Hill and Shane O’Neill, top digital companies like Podium and respected organizations like Platinum Guild International.

That’s a lot of marvelous, unmissable information, and I haven’t even talked about this issue yet! Rest assured you’ll love our hilarious “Holiday True Tales” and feel uplifted by “Kids Quest,” the story of a young girl learning to love the jewelry industry.

Talk to you next year!

Trace Shelton

Editor-in-Chief, INSTORE
[email protected]

 

Five Smart Tips You’ll Find in This Issue

  • Create a custom visual standards manual (CVSM) to systematize the look and feel of your store. (Linda Cahan, page 51)
  • Hold special VIP shopping hours for your social media fans one evening during the holidays. (Manager’s To-Do, page 24)
  • Send your team members home whenever possible to avoid holiday fatigue. (Buzz Session, page 56)
  • Ask all job candidates to take a personality and skills assessment before you interview them. (Ask INSTORE, page 54)
  • On any piece with five to 20 gemstones, charge $28 to check, tighten and retighten within 12 months; $35 for 21 stones or more. (David Geller, page 52)

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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