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If You’re Working in Jewelry, Why Not Be Joyful?

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If You’re Working in Jewelry, Why Not Be Joyful?

Happiness in the workplace means better work, more sales and less attrition. 

Pride. Happiness. Satisfaction. I felt all of these a week ago when my oldest child, Rob (above left, next to yours truly), married his lovely fiancée Anasofia. But more than all of these, I felt joy.

Joy isn’t just pleasure; it’s celebration and triumph. It’s happiness with and for others, as well as yourself. It’s the thing that brings tears to the eyes and makes your heart feel as though it could burst.

One doesn’t normally think of working in retail as something that conjures such depth of emotion. But you don’t just work in retail — you sell jewelry. With each piece you transfer from your showcase to the client’s hand, you participate in their most joyful moments.

Can you do that without being joyful yourself? Of course. But why would you?

In our big story this issue, we examine how you and your staff can create an environment of joy in your workplace. (And no, this doesn’t have to mean you’re jumping up and down giving each other high fives every day — it’s about an inner sense of joy one feels while going about their work.) Studies show that joyful employees do more and better work while feeling more satisfied themselves. It’s a true “win-win.”

You can’t force joy. But you can cultivate a climate that encourages it. 

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When my son slipped that platinum band on his new wife’s finger, everyone in attendance shared a joyful feeling. Jewelry is the symbol that commemorates it. 

If you don’t find exhilaration, exuberance and exultation in your work, it’s time to get some. So read on, and bring joy to your world!

If You’re Working in Jewelry, Why Not Be Joyful?

 

FIVE SMART TIPS YOU’LL FIND INSIDE THIS EDITION

1. Prepare a portfolio for prospective vendors with your store’s history, market demographics, other brands you carry, and credit ratings. (Manager’s To-Do, page 36)

2. Write an email each day thanking someone for something. (The Big Story, page 51)

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3. Post humorous videos to social media starring your staff. (Clicks and Bricks, page 68)

4. Emphasize pieces 20 percent more expensive than your average sale in each showcase. (Display by Numbers, page 83)

5. Ask each employee what benefits would motivate them most. (Kyle Bullock, page 118)

This article originally appeared in the May 2018 edition of INSTORE.     

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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