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Editor's Note

If You’re Working in Jewelry, Why Not Be Joyful?

Happiness in the workplace means better work, more sales and less attrition.

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If You’re Working in Jewelry, Why Not Be Joyful?

Pride. Happiness. Satisfaction. I felt all of these a week ago when my oldest child, Rob (above left, next to yours truly), married his lovely fiancée Anasofia. But more than all of these, I felt joy.

Joy isn’t just pleasure; it’s celebration and triumph. It’s happiness with and for others, as well as yourself. It’s the thing that brings tears to the eyes and makes your heart feel as though it could burst.

One doesn’t normally think of working in retail as something that conjures such depth of emotion. But you don’t just work in retail — you sell jewelry. With each piece you transfer from your showcase to the client’s hand, you participate in their most joyful moments.

Can you do that without being joyful yourself? Of course. But why would you?

In our big story this issue, we examine how you and your staff can create an environment of joy in your workplace. (And no, this doesn’t have to mean you’re jumping up and down giving each other high fives every day — it’s about an inner sense of joy one feels while going about their work.) Studies show that joyful employees do more and better work while feeling more satisfied themselves. It’s a true “win-win.”

You can’t force joy. But you can cultivate a climate that encourages it.

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When my son slipped that platinum band on his new wife’s finger, everyone in attendance shared a joyful feeling. Jewelry is the symbol that commemorates it.

If you don’t find exhilaration, exuberance and exultation in your work, it’s time to get some. So read on, and bring joy to your world!

If You’re Working in Jewelry, Why Not Be Joyful?

Trace Shelton is the editor-in-chief of INSTORE magazine. He can be reached at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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