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IGI Names North American President

He has 30 years of fine jewelry-related expertise.

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(PRESS RELEASE) NEW YORK – The International Gemological Institute (IGI) announced that Avi Levy will serve as the new president of IGI North America. Levy succeeds industry veteran Jerry Ehrenwald, GG, ASA, who has served as IGI North America president and CEO since 1991.

With 30 years of fine jewelry-related expertise, Levy brings valuable experience to the institute, including diamond sourcing, manufacturing, product development, brand partnerships and wholesale trade to major jewelry retailers. His leadership skills and expertise gained from various roles have yielded advantageous results and strengthened key partnerships.

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“We are excited to welcome Avi to the team,” said Roland Lorie, IGI CEO. “He will play a significant role in bolstering the Institute’s relationships and services offerings between the overseas manufacturers and the U.S. customer base.”

“IGI has been a leader and innovator in the certification of fine jewelry for over 40 years. I’m excited to continue the tradition of building trust and recognition within the industry and beyond,” said Levy. “I look forward to leading the New York-based team, growing our current relationships as well as forging new strategic alliances, with a concentrated focus on gaining further recognition and expansion of the IGI global brand. It is an honor to have the opportunity to redefine the significance of an IGI certification and bring a new sense of trust and transparency to the end consumer.”

After nearly four decades of dedicated service, Jerry Ehrenwald, former president and CEO of IGI North America, will be overseeing LGDEX.org, which is a laboratory grown diamond exchange platform. Through his longstanding career with IGI, and having amassed a lifetime of industry experience, Ehrenwald’s legacy includes his invention of the U.S.-patented Laserscribe, which is a means of laser inscribing onto a diamond a unique indicia such as a Diamond Identification Number.

“There comes a time in life where you want to do something different, and that time for me is now,” said Ehrenwald. “While I have decided to move on to a new and exciting business venture, I will always keep IGI in my heart and hope to achieve the same level of pride and success with LGDEX.org as I have with IGI.”

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Reflecting on Ehrenwald’s time with the Institute, Lorie shared, “Jerry and I have spent most of our professional lives working together and have seen the company flourish, and we are very proud of what we achieved for the Institute. Today, major players in the retail industry are utilizing IGI reports to bring confidence to their customers, and for that, I thank Jerry for his great work and wish him all the best with his new endeavor.”

For more information on IGI and its offerings, please visit www.igi.org.

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GN Diamond Webinar Series Share Insights on Holiday Sales

Capture add-ons and impulse buys so you can double your closing ratio.

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(PRESS RELEASE) The holidays are here, along with the opportunity to capture add-ons and impulse buys so you can double your closing ratio. How? By wowing customers and helping them buy with confidence.

In part 3 of the Ultimate Sales Tips webinar series, Shane Decker and Asaf Herskovitz share what you can do right now to be ready when holiday shoppers walk through your doors. Gain insights on how to close larger sales from the industry’s leading sales experts.

  • Show and sell, don’t show and tell
  • Provide the in-store experience customers want
  • Use the right closing line for the right person
  • Never let them say “I’ll be back!”

To attend this webinar series, go here for the next webinar on Tuesday, December 10, 2019 12:00 – 12:45 EST.

 

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Press Releases

GN Diamond Appeals to Millennials with an In Store Cool Factor of Virtual Reality

They can actually view a diamond on its journey from the mine where it was unearthed to the store.

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(PRESS RELEASE) Virtual Reality is particularly geared toward millennials as they can actually view a diamond on its journey from the mine where it was unearthed to the store. It’s a unique and inspiring experience for clients to feel a more personal connection to the diamond they will purchase. Couples appreciate a diamond when they know its story, and they get a better understanding of what makes two diamonds different – along with their prices – even though they may seem identical.

GN says the Light Performance Technology, paired with virtual reality immersion, turns shopping into a sensational experience.

Asaf Herskovitz, CEO, of GN Diamond believes that, “By creating a unique shopping experience for millennials, baby boomers and customers of all ages, retail stores create a point of distinction for themselves especially when competing against on-line internet sites.”

Diamond Hunt

Retailers have another great in-store selling tool with GN’s Diamond Hunt, which allows stores to put GN’s loose diamond inventory of more than $70 million on their own website, including the store’s logo and markup. Videos of the diamonds, the Light Performance score and the certification of the diamonds are included.

“Everyone craves a pleasant, lifetime memory when making major purchases. Virtual Reality and Augmented Reality fulfills this goal and expectation.,” Mr. Herskovitz adds.

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Phillip Gavriel Kicks Off Holiday Season By Giving Back to Community

It donated $25,000 worth of jewelry.

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(PRESS RELEASE) NEW YORK – Phillip Gavriel participated in the New York City based Housing Works’ annual benefit, Fashion for Action. The company donated $25,000 worth of jewelry.

Jewelers have a long tradition of supporting charitable organizations, and both Royal Chain and Phillip Gavriel have a history of giving back, both directly and through partnerships with retailers over the years. This year, Phillip Gavriel contributed to his own local community in New York City with a $25,000 donation of jewelry. Housing Works is a pillar of New York City’s philanthropy efforts, and since it was founded in 1990 it fights for funding and legislation to ensure that all people living with HIV/AIDS have access to quality housing, healthcare, HIV prevention, and treatment, among other lifesaving services.

Every fall, Housing Works hosts the Fashion for Action event and invites various designers to give back in a charitable shopping experience. Event guests have the opportunity to shop donated apparel and jewelry from hundreds of brands while sipping champagne and mingling with New York’s most stylish individuals. Last night was no exception, Phillip Gavriel Jewelry was in the company of fashion’s most important brands such as Christian Dior, Dolce & Gabbana, and COACH to name a few. The roster of New York’s celebrity guest appearances included actress Patricia Clarkson, 2019 Emmy winner Billy Porter and Sex and the City stylist Patricia Field.

This year’s Fashion for Action is currently taking place November 14th-16th, 2019. The Opening Reception took place last night and Phillip Gabriel Maroof himself attended to not only display some his pieces but to shop other brands for a good cause. The public sale will be held, November 15th and 16th from 10 a.m.-7 p.m. at the original Chelsea Thrift Shop. The designer pieces will continue to be sold through the season while they last.

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