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I’m a Gemstone Whose Value Doesn’t Reflect My Stupendous Attributes and History

At least Peter the Great and the English monarchs thought I was worthy of showing off.

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I’m a Gemstone Whose Value Doesn’t Reflect My Stupendous Attributes and History

WHAT MORE DO they want? I’m hard, beautiful and come in a range of gorgeous colors. I am rare and have history — that’s me, all 170 carats, on the top of the Imperial State Crown of England, and me again in some of Peter the Great’s finest jewels. OK, so it turned out I wasn’t ruby after all, but what’s the deal? Corundum, in my view, is VHS while I’m Betamax. Say “ruby” or “sapphire” and women swoon. Say my name and people think of a synthetic version used for class rings. What gives?

Chris Burslem is Group Managing Editor at SmartWork Media.

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If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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