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I’m a Gemstone Whose Value Doesn’t Reflect My Stupendous Attributes and History

At least Peter the Great and the English monarchs thought I was worthy of showing off.

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I’m a Gemstone Whose Value Doesn’t Reflect My Stupendous Attributes and History

WHAT MORE DO they want? I’m hard, beautiful and come in a range of gorgeous colors. I am rare and have history — that’s me, all 170 carats, on the top of the Imperial State Crown of England, and me again in some of Peter the Great’s finest jewels. OK, so it turned out I wasn’t ruby after all, but what’s the deal? Corundum, in my view, is VHS while I’m Betamax. Say “ruby” or “sapphire” and women swoon. Say my name and people think of a synthetic version used for class rings. What gives?

Chris Burslem is Group Managing Editor at SmartWork Media.

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Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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