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I’m a Gemstone Whose Value Doesn’t Reflect My Stupendous Attributes and History

At least Peter the Great and the English monarchs thought I was worthy of showing off.

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WHAT MORE DO they want? I’m hard, beautiful and come in a range of gorgeous colors. I am rare and have history — that’s me, all 170 carats, on the top of the Imperial State Crown of England, and me again in some of Peter the Great’s finest jewels. OK, so it turned out I wasn’t ruby after all, but what’s the deal? Corundum, in my view, is VHS while I’m Betamax. Say “ruby” or “sapphire” and women swoon. Say my name and people think of a synthetic version used for class rings. What gives?

Chris Burslem is Group Managing Editor at SmartWork Media.

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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