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I’m a Gemstone Whose Value Doesn’t Reflect My Stupendous Attributes and History

At least Peter the Great and the English monarchs thought I was worthy of showing off.

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WHAT MORE DO they want? I’m hard, beautiful and come in a range of gorgeous colors. I am rare and have history — that’s me, all 170 carats, on the top of the Imperial State Crown of England, and me again in some of Peter the Great’s finest jewels. OK, so it turned out I wasn’t ruby after all, but what’s the deal? Corundum, in my view, is VHS while I’m Betamax. Say “ruby” or “sapphire” and women swoon. Say my name and people think of a synthetic version used for class rings. What gives?

Chris Burslem is Group Managing Editor at SmartWork Media.

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A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

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