Press Releases

Imagine Bridal Introduces Two Innovative Offerings

Published

6 years ago

May 4, 2018

INSTORE Staff

(PRESS RELEASE) GREAT NECK, NY — Imagine Bridal, one of the nation’s sought-after bridal jewelry brands, is introducing two exciting new collections at Luxury by JCK in Las Vegas.

The Complete Engagement Ring Collection will feature round, oval and pear shape center diamonds ranging from ¼ ctw – ½ ctw. They will be offered in Imagine’s current 20 best-selling engagement rings. Imagine Bridal will be featuring this new line exclusively as complete rings starting at $1,700 MSRP.

In addition to the Complete Engagement Ring Collection, Imagine Bridal is also premiering Imagination, a Hybrid Silver CZ Sample Program. This new program will provide 60 styles in Silver with CZs to retailers to display in Imagine Bridal Displays. Each ring can be ordered in 14K, 18K or Platinum on their simple to use B2B web ordering platform.

Both collections underscore the brand’s focus on providing retailers with a broad range of affordable and appealing bridal product. “We know how important the bridal category is in the jewelry retail landscape. Consumers are demanding exceptional products in both design and price. We’re constantly looking for ways we can help our retail partner achieve a higher turn on their bridal inventory. We believe both of these new collections will help close more engagement ring and anniversary band sales,’’ explains Brian Hakimian, President of Imagine Bridal.

Both Collections will be launching at Luxury by JCK at Salon LUX-117. For more information contact Simon Hakimian at simon@imaginedesigns.com.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”