Connect with us

Imagine Your Store As a Radio Station

Published

on

Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

Advertisement

Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Advertisement

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular

David Squires

Imagine Your Store As a Radio Station

Published

on

Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Advertisement

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

Promoted Headlines

Most Popular