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Imagine Your Store As a Radio Station

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Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

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Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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David Squires

Imagine Your Store As a Radio Station

Published

on

Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Advertisement

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular