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Imagine Your Store As a Radio Station

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Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

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Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

Imagine Your Store As a Radio Station

Published

on

Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Advertisement

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular