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Imagine Your Store As a Radio Station

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Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

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Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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David Squires

Imagine Your Store As a Radio Station

Published

on

Imagine Your Store As a Radio Station

Here’s an identity exercise: Imagine your store as a radio station.

Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?

Decided which? Go further. If you selected Top 40, think of what a top-40 store would look like, what product it would carry, how its advertising might look, the video loops that would play on t in-store TVs, how its salespeople would dress and what little gifts they would stuff in customer’s bags after they made a purchase.

Done with that? Go further. Think of your store as a single artist. Are you Taylor Swift? Toby Keith? Eminem? Motley Crue? Grizzly Bear? Bruce Springsteen? Rachmaninoff?

Advertisement

Did it? Go further. If you selected Bruce Springsteen, think about what a store owned by Bruce Springsteen would look like, what product it would carry, etc.

Done? Go further. Think of your store as a single song. (Doesn’t necessarily have to be your favorite.) How would you represent the feeling of that song in your decor? How would you convey the attitude of that song in your advertising. Etc, etc. Try a different song. Repeat.

Give it a try. And be sure to let us know the results.



For daily news, blogs and tips jewelers need, subscribe to our email bulletins here.

/* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */
var disqus_shortname = ‘instoremag’; // required: replace example with your forum shortname

Advertisement

/* * * DON’T EDIT BELOW THIS LINE * * */
(function() {
var dsq = document.createElement(‘script’); dsq.type = ‘text/javascript’; dsq.async = true;
dsq.src = ‘http://’ + disqus_shortname + ‘.disqus.com/embed.js’;
(document.getElementsByTagName(‘head’)[0] || document.getElementsByTagName(‘body’)[0]).appendChild(dsq);
})();

Please enable JavaScript to view the comments powered by Disqus.
blog comments powered by Disqus

Advertisement

SPONSORED VIDEO

Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

Promoted Headlines

Most Popular