Products In Bridal Dress, the Old Rules No Longer Apply Published 4 years ago on August 20, 2017 By Beth Bernstein Instore September 2017 Issue Share Tweet Oscar de la Renta spring 2018 bridal runway show. PHOTO COURTESY OF REX/SHUTTERSTOCK When we talk about non-traditional being the new norm for weddings, we weren’t exactly thinking white denim and all styles of pants as viable alternatives to gowns. But on the spring 2018 bridal runways, Oscar de la Renta and independent talents showed these casual variations, along with their more serious floor-length lace and beaded numbers. This informal approach to bridal calls for more alternative options in all forms of wedding jewelry. Julie Lamb 18K white gold and diamond effortless teardrop cuff. $10,500 Advertisement julielamb.com Shay 18K white gold and diamond Taken necklace. $3,360 shayfinejewelry.com Just Jules 14K art deco slim rings. Advertisement $2,255 (diamond), $1,650 (emerald) justjules.com This article originally appeared in the September 2017 edition of INSTORE. Related Topics: INSTORE September '17jewelry designJulie LambJust JulesShayTrend Tracker click to Comment(Comment) Up Next Black Accents Adding Drama to Bridal Styles Don't Miss Big City Jewelers Seeing Biggest Increase in Engagement Ring Sales Beth Bernstein Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. 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