Connect with us

Products

In Bridal Dress, the Old Rules No Longer Apply

mm

Published

on

In Bridal Dress, the Old Rules No Longer Apply

Oscar de la Renta spring 2018 bridal runway show. PHOTO COURTESY OF REX/SHUTTERSTOCK

When we talk about non-traditional being the new norm for weddings, we weren’t exactly thinking white denim and all styles of pants as viable alternatives to gowns. But on the spring 2018 bridal runways, Oscar de la Renta and independent talents showed these casual variations, along with their more serious floor-length lace and beaded numbers. This informal approach to bridal calls for more alternative options in all forms of wedding jewelry. 

In Bridal Dress, the Old Rules No Longer Apply

Julie Lamb

18K white gold and diamond effortless teardrop cuff.

$10,500

Advertisement

julielamb.com

Shay Taken necklace

Shay

18K white gold and diamond Taken necklace.

$3,360

shayfinejewelry.com

Just Jules

14K art deco slim rings.

Advertisement

$2,255 (diamond), $1,650 (emerald)

justjules.com

This article originally appeared in the September 2017 edition of INSTORE.

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular