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In Bridal Dress, the Old Rules No Longer Apply

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In Bridal Dress, the Old Rules No Longer Apply

Oscar de la Renta spring 2018 bridal runway show. PHOTO COURTESY OF REX/SHUTTERSTOCK

When we talk about non-traditional being the new norm for weddings, we weren’t exactly thinking white denim and all styles of pants as viable alternatives to gowns. But on the spring 2018 bridal runways, Oscar de la Renta and independent talents showed these casual variations, along with their more serious floor-length lace and beaded numbers. This informal approach to bridal calls for more alternative options in all forms of wedding jewelry. 

In Bridal Dress, the Old Rules No Longer Apply

Julie Lamb

18K white gold and diamond effortless teardrop cuff.

$10,500

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Shay Taken necklace

Shay

18K white gold and diamond Taken necklace.

$3,360

shayfinejewelry.com

Just Jules

14K art deco slim rings.

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$2,255 (diamond), $1,650 (emerald)

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This article originally appeared in the September 2017 edition of INSTORE.

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SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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