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Editor's Note

In Celebrating 20 Years of INSTORE, Our Readers, Advertisers and Team Deserve Credit

We’re all in this thing together.



I’m happily tongue-tied. Flabbergasted. Bursting with thought but at a loss for words.

This issue, we celebrate 20 years of INSTORE.

Can you believe it? It seems like only yesterday that we were a fledgling publication in a crowded field of giants, trying to carve out our own niche and convince advertisers that yes, our readers really did love us!

Many of you have shared with us how much INSTORE has meant to you. Well, you mean even more to us, because without the support you’ve shown to us and our advertisers, we wouldn’t still be here.


So, I want to take this opportunity to thank you, our readers, for sticking with us through thick and thin, for giving us your feedback, for sharing your best ideas and practices, and for putting your faith in our work. It means the absolute world to our entire team.

I also want to thank our advertisers. Many of you have trusted our publication to promote your businesses for over a decade. Our readers notice, and we notice. Your faith in us matters more than just dollars and cents — it feels like we’re all in this together.

Lastly, I want to thank our superlative team at INSTORE. We have visionary leadership, the most conscientious editors in the business, a sales team who “gets it” and loves our industry, and a design team that’s constantly pushing our visual approach to the cutting edge.

Congratulations on 20 years of INSTORE — to all of us!

In Celebrating 20 Years of INSTORE, Our Readers, Advertisers and Team Deserve Credit

Trace Shelton

Editor-in-Chief, INSTORE

Five Smart Tips You’ll Find in This Issue



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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