IT MAY not be rocket science or speaking Greek, but digital marketing is almost as mysterious and difficult to many. The media and technology involved are so new that it’s hard to know where to begin. That’s where strategy consultant Andrea Hill comes in.
In this webinar, the first in INSTORE’s educational series, Hill tackles the issue of digital marketing by breaking it down into easy-to-understand steps, starting with a website strategy that will provide your digital foundation for years to come. In this hour-long interview with INSTORE Editor-in-Chief Trace Shelton, Hill also delves into strategies for email, e-commerce, search engine optimization and marketing (SEO and SEM), digital advertising and of course, social media, with specific recommendations for lead generation software, customer relationship management software (CRM) and website platforms.
To learn more about services offered by Andrea Hill and Hill Management Consulting, visit hill-management.com or email andrea.hill@strategywerx.com.
After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”