Webinars

In INSTORE’s First Webinar, Andrea Hill Tackles Digital Marketing Strategy

We break digital marketing down into easy-to-understand steps.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

GIA Presents: Understanding Ruby Treatment

He Doubled His Sales Goals with Wilkerson

Inclusive Industry Education

Published

6 years ago

August 9, 2018

INSTORE Staff

IT MAY not be rocket science or speaking Greek, but digital marketing is almost as mysterious and difficult to many. The media and technology involved are so new that it’s hard to know where to begin. That’s where strategy consultant Andrea Hill comes in.

In this webinar, the first in INSTORE’s educational series, Hill tackles the issue of digital marketing by breaking it down into easy-to-understand steps, starting with a website strategy that will provide your digital foundation for years to come. In this hour-long interview with INSTORE Editor-in-Chief Trace Shelton, Hill also delves into strategies for email, e-commerce, search engine optimization and marketing (SEO and SEM), digital advertising and of course, social media, with specific recommendations for lead generation software, customer relationship management software (CRM) and website platforms.

To learn more about services offered by Andrea Hill and Hill Management Consulting, visit hill-management.com or email andrea.hill@strategywerx.com.

In INSTORE’s First Webinar, Andrea Hill Tackles Digital Marketing Strategy

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”