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IT MAY not be rocket science or speaking Greek, but digital marketing is almost as mysterious and difficult to many. The media and technology involved are so new that it’s hard to know where to begin. That’s where strategy consultant Andrea Hill comes in.

In this webinar, the first in INSTORE’s educational series, Hill tackles the issue of digital marketing by breaking it down into easy-to-understand steps, starting with a website strategy that will provide your digital foundation for years to come. In this hour-long interview with INSTORE Editor-in-Chief Trace Shelton, Hill also delves into strategies for email, e-commerce, search engine optimization and marketing (SEO and SEM), digital advertising and of course, social media, with specific recommendations for lead generation software, customer relationship management software (CRM) and website platforms.

To learn more about services offered by Andrea Hill and Hill Management Consulting, visit hill-management.com or email [email protected]


Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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