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IT MAY not be rocket science or speaking Greek, but digital marketing is almost as mysterious and difficult to many. The media and technology involved are so new that it’s hard to know where to begin. That’s where strategy consultant Andrea Hill comes in.

In this webinar, the first in INSTORE’s educational series, Hill tackles the issue of digital marketing by breaking it down into easy-to-understand steps, starting with a website strategy that will provide your digital foundation for years to come. In this hour-long interview with INSTORE Editor-in-Chief Trace Shelton, Hill also delves into strategies for email, e-commerce, search engine optimization and marketing (SEO and SEM), digital advertising and of course, social media, with specific recommendations for lead generation software, customer relationship management software (CRM) and website platforms.

To learn more about services offered by Andrea Hill and Hill Management Consulting, visit hill-management.com or email andrea.hill@strategywerx.com.


Over the years, INSTORE has won 76 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Wilkerson Testimonials

New York Jeweler Picks Wilkerson for Their GOB Sale

Jan Rose of Rose Jewelers, located in Long Island's famous Hamptons beach district, explains how she chose Wilkerson for her closing sale. Jan's suggestions: reach out to jewelers who have been in similar situations to find out what worked for them, and look for a company with experience in going-out-of-business sales. Once you've done that, the final step is to move ahead and trust the process.

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Sponsored Webinars

Podium Webinar: Convenience Wins — Five Tips to Improve the Customer Experience.

Podium teaches you how to succeed in the “convenience economy”.

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IN TODAY’S fast-paced economy, customers are always looking for convenience. Time is limited, and online shopping is easy, so brick-and-mortar retailers who want to succeed need to stay on top of their game.

This Podium webinar focuses on the important of convenience in this retail climate. Two experts from Podium, Taylor Cutler, Digital Marketing Manager and Jon Eyre, Product Marketing Manager, give retailers on advice on how to stay ahead of the game—by exceeding customers’ expectations and employing a series of simple “to-do’s” that will keep your customers coming back.

Podium is a multi-product platform that gives businesses control over everything from online reviews to messaging and insights. Today, Podium is the leading interaction platform for local businesses—businesses just like yours. For more information, visit podium.com.

Catch the webinar replay below.




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Sponsored Webinars

PGI Sponsored Webinar: How to Build Sales and Increase Profits By Securing Diamonds With a Platinum Crown

Presented by Kevin Reilly and Marisa Perry, and moderated by Trace Shelton.

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INSTORE Editor-in-Chief Trace Shelton hosts Platinum Guild International’s Kevin Reilly and New York City retailer Marisa Perry in a lively discussion about the benefits of platinum crowns.

Why leave an average of $40,000 per store on the table when a simple switch to the world’s most precious metal means profits for you and a more secure diamond for your customers?

You’ll also learn about retailer Perry’s perfected platinum pitch, and why she only sells platinum, 18K yellow or rose gold engagement rings and wedding bands in the store that bears her name.

Watch it with your staff to learn the secrets to a precious platinum pitch!




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Webinars

Webinar Replay: How to Adapt Your Business Approach for the Digital Age

INSTORE Editor-in-Chief Trace Shelton talked with Shane O’Neill.

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Trace Shelton, editor-in-chief of INSTORE Magazine, and Shane O’Neill of INSTORE Marketing Services and Fruchtman Marketing got together to talk digital marketing. They covered everything from how digital media relates to traditional media, paid search vs. organic search and budgeting. They addressed viewer questions ranging from social media messaging to how often to post (and on which media), website construction, advertising on Yelp, Amazon and eBay, and much more.

O’Neill is vice-president of Fruchtman Marketing, an advertising, public relations, media planning, direct marketing and social media agency that specializes in the jewelry industry. Most recently, Fruchtman Marketing has teamed with INSTORE to bring jewelry retailers INSTORE Marketing Services, which combines the in-house capabilities, expertise and connections at INSTORE with the singular experience and know-how of Fruchtman to offer project-based and a la carte marketing services.


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