Headlines

In the Name of Transparency, This Watch Dealer Reveals His Markup on Vintage Rolexes

Published

8 years ago

July 13, 2016

INSTORE Staff

Customers say full-disclosure pricing helps them feel confident.

Paul Altieri, the owner of online pre-owned watch dealer Bob’s Watches, is the subject of a feature story in Forbes’ latest print issue in which the business magazine explains his unique business model and how it brings transparency to the “fraud-filled” market for vintage Rolexes. Six years ago, the article explains, Altieri decided to list the sale price for a watch alongside the price he’d pay to buy the same watch. Revealing that markup helps customers feel confident. “The price he’s willing to pay gives you a degree of transparency,” says customer Richard Wilt of White Plains, N.Y. “It helps you trust where you stand.”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”