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In the Name of Transparency, This Watch Dealer Reveals His Markup on Vintage Rolexes

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Customers say full-disclosure pricing helps them feel confident.

Paul Altieri, the owner of online pre-owned watch dealer Bob’s Watches, is the subject of a feature story in Forbes’ latest print issue in which the business magazine explains his unique business model and how it brings transparency to the “fraud-filled” market for vintage Rolexes. Six years ago, the article explains, Altieri decided to list the sale price for a watch alongside the price he’d pay to buy the same watch. Revealing that markup helps customers feel confident. “The price he’s willing to pay gives you a degree of transparency,” says customer Richard Wilt of White Plains, N.Y. “It helps you trust where you stand.”

Read more at Forbes

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For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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