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Inbox: August 2016



Loann Stokes of Stokes
Jewelry Services in
Stillwater, MN, gets
some work done at the
bench in her favorite
old (circa early-2000s)
INSTORE Brain Squad


The jewelry business is definitely going through
a change, and retailers seem to be thinning out.
Yeah, things are changing, but it’s not all for the
bad. It’s time to be optimistic, vigilant and have
faith that there is a lot of promise for the future.

Gannon Brousseau, Marc Majors, Sam L. Majors, Midland, TX


This article originally appeared in the August 2016 edition of INSTORE.


As I travel around the
USA, I frequently stop into
jewelry stores. I love to
learn, and what better way
than from other jewelers?
I would have to say that
half of them are very sad
to me. Antiquated, old,
smelly, grumpy … They
needed to close their
doors a long time ago and
stop giving good jewelers
a bad name. But the
other half, WOW! They
inspire me, encourage me, motivate me. Kudos
to those out there giving
it their all. This is what a
jewelry store should be. —
Doug Meadows, David
Douglas Diamonds &
Jewelry, Marietta, GA


A few manufacturers,
designers, and vendors
put complete information
about a piece on a tag or on
the invoice. Most do not.
It would make it much
easier if they provided the retailer with the number
of stones, TCW, etc. for all
items. —

Gary Richmond,
Van Horne & Co.,
Granger, IN


I enjoyed reading the July
issue. It was a fun read —
retail is full of surprises! —


Betsy Barron, Love &
Luxe, San Francisco, CA


I wish you could scale
the scope of your articles
down to those under
$500,000 in sales. It seems
that all your contributors
are from major markets
or major corporations.
They see the world from
the second-story executive
office, not from the
broom-handle end of the
business. They always
assume we have 10 to 12
staff members to train
and assign duties for. Not
all of us have a 2 to 5 million
population to draw
from either. Scalability
is the challenge reading
most of the articles. It
would be neat to have a
section of downsized ideas
matching the big ideas
from your writers. —
Longnecker, Longnecker
Jewelry, McCook, NE

Send your letter to INSTORE’s editors at [email protected].



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Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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