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‘Whoppers’ Was the Perfect Meal for One INSTORE Reader

Article proves that “this industry ain’t for sissies!”




Big Sales, Fun Tales

“Whoppers” (July INSTORE) was quite possibly one of the funniest reads of this year. It’s always fascinating to read the stories of other jewelers. This industry ain’t for sissies! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX

Keeping It Real

I love the answers to the Real Deal situations! I have learned more about contentious performance issues, business ethics and personnel interactions that could impact my bottom line from the Real Deal articles than any book. Thanks to every contributing opinionated reader and to Kate Peterson for helping define good business practices! — Denise Oros, Linnea Jewelers, La Grange, IL

The M Word

The Internet and our young customers are trying to eliminate retail store front jewelers. — John E. Thompson, Shabree Jewelers, Sheboygan, WI

Enough Social Media, Already

We feel like the industry and shows are pushing social media and online marketing more than is helpful to the smaller, customer-service-oriented jewelry store. Individual craftsmen and independent jewelers are getting de-emphasized. I believe if we want to continue in this competitive market and economy, we need to go back to good customer service and original designs. — Carol Drake, Touch of Silver Gold & Old, Nashville, IN

Burying the Ill Will

The competitive nature of our industry is probably hurting us. It’s hard to get together and work things out when you have jealousy, elitism and bad-mouthing going on for so many years. And it’s made even worse when the only way to get out of a mess is to work together when there are hard feelings left. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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