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‘Whoppers’ Was the Perfect Meal for One INSTORE Reader

Article proves that “this industry ain’t for sissies!”




Big Sales, Fun Tales

“Whoppers” (July INSTORE) was quite possibly one of the funniest reads of this year. It’s always fascinating to read the stories of other jewelers. This industry ain’t for sissies! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX

Keeping It Real

I love the answers to the Real Deal situations! I have learned more about contentious performance issues, business ethics and personnel interactions that could impact my bottom line from the Real Deal articles than any book. Thanks to every contributing opinionated reader and to Kate Peterson for helping define good business practices! — Denise Oros, Linnea Jewelers, La Grange, IL

The M Word

The Internet and our young customers are trying to eliminate retail store front jewelers. — John E. Thompson, Shabree Jewelers, Sheboygan, WI

Enough Social Media, Already

We feel like the industry and shows are pushing social media and online marketing more than is helpful to the smaller, customer-service-oriented jewelry store. Individual craftsmen and independent jewelers are getting de-emphasized. I believe if we want to continue in this competitive market and economy, we need to go back to good customer service and original designs. — Carol Drake, Touch of Silver Gold & Old, Nashville, IN

Burying the Ill Will

The competitive nature of our industry is probably hurting us. It’s hard to get together and work things out when you have jealousy, elitism and bad-mouthing going on for so many years. And it’s made even worse when the only way to get out of a mess is to work together when there are hard feelings left. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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