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Inbox: December 2015

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One reader appreciated the more “natural” photograph style featured on November’s INSTORE cover.

The Natural Look

I loved your cover this month (November)! I have always felt that you should feature more natural looking models, jewelers and Brain Squadders on your cover! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

This article originally appeared in the December 2015 edition of INSTORE.

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a tale of toil

Thank you for running the story on Matt Stuller (“10 Questions With Matt Stuller,” page 64, November). He called on my late husband when he was selling out of his car back in the day. And what an amazing operation he has today! His is a story I will share with my sons to reinforce the message that anything is possible if you’re willing to work hard. — Jane Johnson, RM Johnson & Sons, Salem, VA


Two-Stone Misstep

Didn’t we learn from three-stone rings that, should two-stone rings become popular and a way out for a fiancé looking to get off on the cheap, large diamond sales are likely to go into the toilet? Two-stone rings will be even less expensive than the three-stone rings that were trucked out years ago as “anniversary rings” but sold like hotcakes as engagement rings. People buy cheaper gifts year, after year after year. They only get engaged once, or twice, or maybe three times in a lifetime. What a great opportunity we are blowing (again)! Let’s just go right ahead and break that old tradition. — Chuck Kuba, Iowa Diamond, Des Moines, IA

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Guns and Jewelers

Your October issue asked about open carry guns in Texas starting Jan. 1 (One Quick Question, page 18). We are a jewelry store in central Texas and we have been asking our clientele for months about this issue. So far, every client but one has told us they would not feel comfortable if someone walked in openly carrying a weapon. We have not decided the exact route, but may end up posting a sign in front of the store. We may well be protested, we surely will have some uncomfortable conversations, but nobody has told me how to tell if the gun-carrier is a good guy or a bad guy, and I’ve never heard of an incident ending well when someone carried a gun into a jewelry store.. — B. Diane Eames, Gems of the Hill Country, Lapidaries & Jewelers, Ingram, TX


Seasonal Joy

This is the best time of year to make lots of people happy. You can either get out there and rock it or whine, it’s your choice.
— Jim Alati, Simmons Fine Jewelry. Meridian, ID

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Yelp Success

Enjoying success with Yelp! — getting more comfortable asking for reviews.
— Cos Altobelli, Altobelli Jewelers, Burbank, CA


Send your letter to INSTORE’s editors at [email protected].

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Inbox

Inbox: December 2015

Published

on

One reader appreciated the more “natural” photograph style featured on November’s INSTORE cover.

The Natural Look

I loved your cover this month (November)! I have always felt that you should feature more natural looking models, jewelers and Brain Squadders on your cover! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

Advertisement

This article originally appeared in the December 2015 edition of INSTORE.


a tale of toil

Thank you for running the story on Matt Stuller (“10 Questions With Matt Stuller,” page 64, November). He called on my late husband when he was selling out of his car back in the day. And what an amazing operation he has today! His is a story I will share with my sons to reinforce the message that anything is possible if you’re willing to work hard. — Jane Johnson, RM Johnson & Sons, Salem, VA


Two-Stone Misstep

Advertisement

Didn’t we learn from three-stone rings that, should two-stone rings become popular and a way out for a fiancé looking to get off on the cheap, large diamond sales are likely to go into the toilet? Two-stone rings will be even less expensive than the three-stone rings that were trucked out years ago as “anniversary rings” but sold like hotcakes as engagement rings. People buy cheaper gifts year, after year after year. They only get engaged once, or twice, or maybe three times in a lifetime. What a great opportunity we are blowing (again)! Let’s just go right ahead and break that old tradition. — Chuck Kuba, Iowa Diamond, Des Moines, IA


Guns and Jewelers

Your October issue asked about open carry guns in Texas starting Jan. 1 (One Quick Question, page 18). We are a jewelry store in central Texas and we have been asking our clientele for months about this issue. So far, every client but one has told us they would not feel comfortable if someone walked in openly carrying a weapon. We have not decided the exact route, but may end up posting a sign in front of the store. We may well be protested, we surely will have some uncomfortable conversations, but nobody has told me how to tell if the gun-carrier is a good guy or a bad guy, and I’ve never heard of an incident ending well when someone carried a gun into a jewelry store.. — B. Diane Eames, Gems of the Hill Country, Lapidaries & Jewelers, Ingram, TX


Seasonal Joy

Advertisement

This is the best time of year to make lots of people happy. You can either get out there and rock it or whine, it’s your choice.
— Jim Alati, Simmons Fine Jewelry. Meridian, ID


Yelp Success

Enjoying success with Yelp! — getting more comfortable asking for reviews.
— Cos Altobelli, Altobelli Jewelers, Burbank, CA


Send your letter to INSTORE’s editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular