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Inbox: December 2015



One reader appreciated the more “natural” photograph style featured on November’s INSTORE cover.

The Natural Look

I loved your cover this month (November)! I have always felt that you should feature more natural looking models, jewelers and Brain Squadders on your cover! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT

This article originally appeared in the December 2015 edition of INSTORE.


a tale of toil

Thank you for running the story on Matt Stuller (“10 Questions With Matt Stuller,” page 64, November). He called on my late husband when he was selling out of his car back in the day. And what an amazing operation he has today! His is a story I will share with my sons to reinforce the message that anything is possible if you’re willing to work hard. — Jane Johnson, RM Johnson & Sons, Salem, VA

Two-Stone Misstep


Didn’t we learn from three-stone rings that, should two-stone rings become popular and a way out for a fiancé looking to get off on the cheap, large diamond sales are likely to go into the toilet? Two-stone rings will be even less expensive than the three-stone rings that were trucked out years ago as “anniversary rings” but sold like hotcakes as engagement rings. People buy cheaper gifts year, after year after year. They only get engaged once, or twice, or maybe three times in a lifetime. What a great opportunity we are blowing (again)! Let’s just go right ahead and break that old tradition. — Chuck Kuba, Iowa Diamond, Des Moines, IA

Guns and Jewelers

Your October issue asked about open carry guns in Texas starting Jan. 1 (One Quick Question, page 18). We are a jewelry store in central Texas and we have been asking our clientele for months about this issue. So far, every client but one has told us they would not feel comfortable if someone walked in openly carrying a weapon. We have not decided the exact route, but may end up posting a sign in front of the store. We may well be protested, we surely will have some uncomfortable conversations, but nobody has told me how to tell if the gun-carrier is a good guy or a bad guy, and I’ve never heard of an incident ending well when someone carried a gun into a jewelry store.. — B. Diane Eames, Gems of the Hill Country, Lapidaries & Jewelers, Ingram, TX

Seasonal Joy


This is the best time of year to make lots of people happy. You can either get out there and rock it or whine, it’s your choice.
— Jim Alati, Simmons Fine Jewelry. Meridian, ID

Yelp Success

Enjoying success with Yelp! — getting more comfortable asking for reviews.
— Cos Altobelli, Altobelli Jewelers, Burbank, CA

Send your letter to INSTORE’s editors at [email protected].



Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

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