Connect with us

Inbox: February 2016

Published

on

GEEKING OUT: Gem Quiz winner Allison Manny from Darrah Cooper Jewelers in Lake Placid, N.Y. proudly shows off her Jewelry Geek T-shirt. Have a pic of yourself reading INSTORE or wearing a Brain Squad or Jewelry Geek T-shirt? Send it to us at [email protected].

The Trend’s Your Friend

We’re seeing a huge increase in the percentage of our sales coming from trend items. It’s actually becoming easier to manage our inventory by focusing on trends and bridal.
— Jodi Winters, J.L. Winters Jewelers, Muncy, PA

Advertisement

This article originally appeared in the February 2016 edition of INSTORE.


Betrayed by the Net

I’m still trying to get used to that occasional engagement-ring guy who thinks the world of us, trusts us so much, values our opinion and advice and uses it to pick our brains so he can shop his diamond on the Internet because that’s what his friend did. I know that that’s just a few … I still am helpful but not like I was 47 years ago. Sigh. — Ila Schulman, Golddiggers Jeweler, Block Island, RI.


Staying Relevant

The industry is scary. We are going to reinvent ourselves this year to try and stay relevant. — Nicholas Pronko, Steve Pronko Diamonds, Dickson City, PA


Where’s the next gen?

Very few kids are coming to the door looking to be a goldsmith. Thirty years ago I was one of dozens looking to find work as a goldsmith. Today, they are all playing computer games. The quality of fine students is down drastically. They are too entitled, too me, no work ethic — work Saturdays? They laugh! These kids don’t know what hungry means. — Stephen Ware, Ware Designs, Lafayette, CA



Send your letter to INSTORE’s editors at [email protected].

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular

Inbox

Inbox: February 2016

Published

on

GEEKING OUT: Gem Quiz winner Allison Manny from Darrah Cooper Jewelers in Lake Placid, N.Y. proudly shows off her Jewelry Geek T-shirt. Have a pic of yourself reading INSTORE or wearing a Brain Squad or Jewelry Geek T-shirt? Send it to us at [email protected].

The Trend’s Your Friend

We’re seeing a huge increase in the percentage of our sales coming from trend items. It’s actually becoming easier to manage our inventory by focusing on trends and bridal.
— Jodi Winters, J.L. Winters Jewelers, Muncy, PA

Advertisement

This article originally appeared in the February 2016 edition of INSTORE.


Betrayed by the Net

I’m still trying to get used to that occasional engagement-ring guy who thinks the world of us, trusts us so much, values our opinion and advice and uses it to pick our brains so he can shop his diamond on the Internet because that’s what his friend did. I know that that’s just a few … I still am helpful but not like I was 47 years ago. Sigh. — Ila Schulman, Golddiggers Jeweler, Block Island, RI.


Staying Relevant

The industry is scary. We are going to reinvent ourselves this year to try and stay relevant. — Nicholas Pronko, Steve Pronko Diamonds, Dickson City, PA


Where’s the next gen?

Very few kids are coming to the door looking to be a goldsmith. Thirty years ago I was one of dozens looking to find work as a goldsmith. Today, they are all playing computer games. The quality of fine students is down drastically. They are too entitled, too me, no work ethic — work Saturdays? They laugh! These kids don’t know what hungry means. — Stephen Ware, Ware Designs, Lafayette, CA



Send your letter to INSTORE’s editors at [email protected].

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular