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Don’t Forget Decker’s ‘Rules of Repair’ … and More July Reader Letters

Some people will try to take advantage of you.




Repair Stop

“Play it Safe” (Shane Decker, page 90, June INSTORE) was right on the mark. Sometimes we get busy or have had a bad day and we forget the Rules of Repair. Thanks for making us stop and remember them. The last three sentences are sad but so true: some people will try to take advantage of you. — Patty Wedemeier, Elegant Jewelers, Sugar Land, TX


I was a bit bummed with your cover this past issue. The jewelry was twisted in such a way you couldn’t see the design. The necklace was completely covered, the watch was showing only the band and it just didn’t seem up to par with previous covers. Please keep the jewelry the focal point! — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX

Give Them What They Want, Just Better

A note about this month’s custom design question (One Quick Question, page 16): As a designer, it is my obligation to make every client’s request, even the goofiest one, into something I am proud of. It took me years to understand this, but not going the easy route (just make what they asked for) and instead make what they asked for into a beautiful piece of jewelry; that is a uniquely fulfilling task to accomplish. — Mark Clodius, Clodius & Co. Jewelers, Rockford, IL

Blinded by the White

As we shopped the recent JCK show it seemed that it was awash with white metals, white stones to the point where it all looked the same. It even seemed hard to distinguish a $30,000 diamond ring from a $30 silver and CZ ring. It dawned on us that consumers walking into a store might get the same feeling. On the flip side, yellow gold, rose gold, adding some color stone designs jumped out at us. It became the way to go for us to freshen up our store this time around. — Alex Weil, Martin’s Jewelry, Manhattan Beach, CA

Last Weed Standing

The past few tough years in our jewelry industry have been a good “weeding-out” for the industry. But, those of us who have survived should become increasingly more creative in order not to get weeded out ourselves. Good luck, everyone! — Sanjay Rupani, Gold Coin Inc., Laredo, TX

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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